1. A WordPress Business Website Checklist THE CHECKLIST MANIFESTO AS APPLIED TO WORDPRESS AND YOUR BUSINESS

2. 1.INSTALL 5. OPTIMIZE 4. CONNECT / CUSTOMIZE 2. SECURE 3. CONFIGURE

3. Introduction  The Checklist Manifesto  From Two Approaches Simple to Complex  Which lists and parts we talk about depend on you  Start and always check with what you know about your business  The five list categories | 72 Tasks | Q & A  Resources | Slides | Planning

4. ATUL GAWANDE General & Endocrine Surgeon Professor at Harvard Medical School Staff Writer at The New Yorker

7. Simple Beginning  Domain Name  Should Contain Company Name  Consider Keywords  Easy to Remember  Unique Use.com  Content  Home  Products & Services  About Us  Contact

8. Simple Beginning  Logo  DIY (graphicsprings.com)  Use Fiverr.com  Use 99Designs.com  A Local Designer  Content  WordPress as CMS  Mobile Considerations

9. WordPress Checklists  Simple 8 things from FitSmallBusiness.com  WordPress Mentor wpmentor.net  Install  Secure  Configure  Connect  Optimize

10. 8 Simple Things 1. Prevent Hacking – limit login attempts plugin 2. Setup Backups – preferably automatic 3. Akismet to prevent content and trackback spam 4. SEO by Yoast 5. Verify site with Google Webmaster Tools, submit a sitemap 6. SAA for Bing and Yahoo 7. Add Google Analytics 8. Change permalinks

11. INSTALL Part 1  Tools  Domain & Hosting  Email Account  FTP A/C  Google A/C Create & Integrate  Feedburner  Mailing List Setup  Website Monitoring  WordPress Install Part 2  General Settings  Addresses  Site Name / Tagline  Timezone  Ping Service  Delete sample content  Set permalinks  Uploads path  Robots.txt  Logo

12. INSTALL Part 2  General Settings  Addresses  Site Name / Tagline  Timezone  Ping Service  Delete sample content  Set permalinks  Uploads path  Robots.txt  Logo Part 2 Cont.  Set favicon  Burn RSS feed  Visual Editor settings

13. SECURE  Change Admin  Admin A/C settings  Update Unique Keys  Delete Installation files  Move wp-config.php file  Remove WordPress version  Stop SQL Injection attacks  Change Databse prefix .htaccess file settings  File monitoring scan  Comment / Trackback span  Comment setting  Prevent Brute Force pw  Create a backup plan

14. Configure  Plan site taxonomy  Check and / or improve 404  Related Content  Maintenance mode  Contact Form  Boilerplate | Utility  Sitemap  Theme  Configurator | Customizer  Test with sample content  Mobile support

15. Connect  Google XML sitemaps  Google Analytics  Install Realtime Analytics  Twitter integration  Facebook  LinkedIn  Other Social Media Integration  Mailing List Integration  AdWords | AdSense |Other Adv.  Web Monitoring Service

16. Optimize  Configure SEO  Popups?  New Visitor greeting  Sales Pages?  Payment | eCommerce Integration  Cleanup  Performance  Test | Multiple Browsers  Run final security scan  Publish & Publicise

17. Planning  Working ON Your Business, not Just IN Your Business  Your Message, Target Audience CTAs KPIs  Leveraging Online What You’re Doing Offline  What’s A/B and Multivariate Tests and Why Use Them?  Am I Ever Going to Add an Online Store?  Impact on Your WordPress Install  Theme and Plugin Choices  How and What You Track  Use of APIs  Blogging, Social Media, Forums  eCommerce?

18. THANK YOU