1. [Share-My-Toys Membership] Marketing Plan [Jiahui Lu]

2. Success Metrics  Sell 200 memberships per year  Maintain high customer satisfaction  Develop indirect earnings  Interest on membership monthly payment program  Sales of used, out-of-date equipment

3. Market Summary  Maximum memberships: 800  Current memberships: 218  Current members live in:  Montpelier, ID  Soda Springs, ID  Fish Haven, ID

4. Additional Target Locations  Preston, ID  Logan, UT  Afton, WY

5. Product Definition  Membership in Share-My-Toys provides the following services:  Unlimited use of equipment  Free service, maintenance, and replacement of equipment  Membership lasts for three years

6. Competition  Retail recreational equipment stores  Recreational equipment rental companies

7. Overcoming Disadvantages  Institute low-interest monthly payment program  Open distribution centers in more cities

8. Advertising  Local radio  Local TV  Local newspapers  Advertisement mailers

9. Public Relations  Conduct public ATV and dirt-bike safety courses  Participate in local outdoorsman radio talk shows