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Marketing ME The Importance of Personal Branding Sandi Verrecchia MBA, CMC, CPCC Satori Leadership and Life Coaching
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A Brand is a Relationship
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When you think of Top Brands what comes to mind?
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Describe Madonna’s Brand?
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Madonna Innovative Singer Influential Inspiring Sexual Dancer Composer Actor Mother Pushes the envelope and has more than just confidence – she has guts
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Who Owns This Brand? The women behind the man Family first Well spoken Lawyer Smart Fashion leader – yet conservative
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Personal Brands are Distinctive
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Personal Brands are Relevant
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Personal Brands are Consistent
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Brand Killers Authenticity –Trying to be someone you are not
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Brand Killers GOOGLE Social media –Facebook –MySpace –Twitter –YouTube Self Doubt
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Brand Enhancers GOOGLE Social media –Facebook –MySpace –Twitter –YouTube
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4 Steps to Living YOUR Brand 1.Define your values 2.Define your personality 3.Create your Brand Promise 4.Write your marketing plan
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Defining YOUR Values Get clear on your values What is important to you? What will you tolerate and not tolerate?
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Defining YOUR Values List all your values – real or perceived Are these YOUR values or imposed values? What will you not tolerate What are YOUR core values? The values that define YOU ListCross outCircle Read Out loud
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What is Your Personality? Create a personality map Clearly define the roles that you have in life – What roles define you? What traits, characteristics and behaviours define you? What is your style? How do you get things done?
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Write YOUR Brand Promise
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Brand Promise Something that you aspire to be and is fundamentally YOU
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Brand Promise 5-8 words - developed from your values and personality work Deep meaning to you personally Helps define your decisions and actions to have a meaningful impact on someone else Your commitment to how you are to be for others
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Brand Promise Examples: –“Smart ideas put into action” Smart Thinks outside the box Action oriented Values movement and change Keen insight into personal self worth
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Brand Promise Examples: –“The insight to guide, the compassion to inspire” Mentor Compassionate Insightful Values sharing Lives to help others
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Brand Promise Examples: –“The touchstone of hope, with deep intentionality” Teacher/coach (role) A rock like beacon (characteristics) Strong commitment to support others in their journey (style) Underlying value of helping and support
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Develop YOUR Personal Marketing Plan
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Personal Marketing Plan Document that outlines your brand roadmap –Living and breathing document –Refer back to it often –Helps you stay on course
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Personal Marketing Plan How do I ensure my brand statement is consistent across the various roles I play? What do I need to do (differently) to build my brand equity? How do I make my brand promise distinctive and relevant to others across the various roles I play? When will I start living my brand promise? How will I measure my success?
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Step 5 Put your hard work into action and Start Living Your Brand
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Start Living it…. ☺Be Authentic and YOUR Brand Will Last ☺Stay true to your values ☺Use your plan as a road map; veer when needed but stay on course
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Questions? Sandi Verrecchia Satori Leadership and Life Coaching 905-319-1159 Satorilifecoaching.com
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