1. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Embrace SDN – the Future of Networking is Here Tom Williams, twilliam@hp.com SDN / DC Strategy & Execution HP Networking

2. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2 Mobility is changing everything

3. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3 Cloud is enabling anytime, anywhere access

4. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4 Photo by http://www.flickr.com/photos/pulpoluxhttp://www.flickr.com/photos/pulpolux Legacy networks are complex… …and require human middleware

5. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 Standard Intel x86-based systems Evolution of Server Architectures Proprietary Hardware Proprietary Operating Systems Proprietary Applications Standard Operating Systems (Linux, Windows, etc) Standard Operating Systems (Linux, Windows, etc) App … Innovation! Standard interfaces and programming languages Standard interfaces App

6. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6 Standard “programmable” systems Evolution of Network Architectures Proprietary Hardware Proprietary OS OS-Integrated Features Routing MCast … QoS Standard interfaces and control protocols Open interfaces and programming languages Network features (applications) Centralized Control Plane Innovation!

7. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7 SDN Stoplight Theory Emergency Vehicles Strobe Lights Could Be Mapped Out Automatically Gets Complex as City Grows 200 Firetrucks 500 Ambulances 3000 Police Cars 100 Snow Plows Funeral Processions Intersection = Network Device

8. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8 SDN Stoplight Theory Emergency Vehicles Strobe Lights Could Be Mapped Out Automatically Gets Complex as City Grows 200 Firetrucks 500 Ambulances 3000 Police Cars 100 Snow Plows Funeral Processions Intersection = Network Device Differentiated Flows, Tiered-Pricing/Services Predictable Resource Consumption Predictable Growth Strategies/Forecasting (Voice) (Exec Video) (Voice & Video) (DR) (DD)

9. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9 It’s time and resource intensive, not suited for cloud scale or enterprise agility Measuring Human Middleware: Manual Provisioning and Source: HP x 50,000 users 10,000 provisions per day x 20 commands per change 200,000 commands per day 1 minute per command 3,333 hours of effort420 network admins

10. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 Network Is Not Aligned To Business Apps

11. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11 Stranded Capital: Due To Lack Of Network Alignment Demand Time Client/ ServerMobilityCloudBig Data Under Provisioned Application Demand Over Provisioned Network Capacity Network User Demand

12. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12

13. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13 HP Network Optimizer SDN Application - Microsoft Lync User: Linda User: James Network Optimizer HP VAN SDN Controller Active Directory, Exchange & SharePoint. Lync SDN API HP Server HP Switch HP OpenFlow Switch Ringing… Dialog Start OpenFlow Modify QoS DSCP Rules

14. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 14

15. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 15 Maximized Capital: Network Aligned To Business Apps Demand Time Under Provisioned Application Demand Over Provisioned Network Capacity Network User Demand SDN Application Demand Network Capacity Client/ ServerMobilityCloudBig Data

16. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16 Network Optimizer/ Key Features Network Optimizer provides: Traffic classification -Identify application traffic requiring preferential treatment Policy enforcement-Prioritize time sensitive traffic based on QoS profiles Supports up to 10K users within a single SDN domain Visibility into per-call SDN operation in terms of DSCP marking applied Granular sorting and display filtering – by IP address, media type, call quality, jitter History records management Configurable global template and phone trust

17. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 17 HP SDN Vision for Enabling Agility & Alignment SDN: Creating programmable networks that rapidly align to business applications Consistent architecture across enterprise Open Standards ecosystem Reignite innovation Easily accessible marketplace AgilityAlignment

18. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 18 Security Alignment: Current Challenges Increase threats with BYOD Lack of visibility Increase in malware/ spyware/botnet On average, malware & botnets live on the network 146 days before being detected. Employee-owned devices will be compromised by malware at more 2X the rate of corporate-owned devices. The total vulnerability disclosure from 2011 2012 has increased by 19%. Ponemon Institute Disclosed vulnerabilities measure by OSVDB, 2000-2012 Gartner: Gartner newsroom: October 24, 2012, http://www.gartner.com/newsroom/id/2211115

19. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 19 HP Network Protector SDN Application Bringing security to the edge of the network Core Distribution Edge Reputation DV data base (1M+ bad sites) HP VAN SDN Controller with Network Protector SDN Application piratesmustdie.com OpenFlow (DNS Redirect)

20. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20 All-In-One Remote Analogy (Operations & Costs) Multiple Vendors & Products Silo’d Applications (Remotes) Multiple Commands per Product All-In-One Vendor Solutions Exist Poor Multi-Vendor Integration

21. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 21 All-In-One Remote Analogy (Operations & Costs) Multiple Vendors & Products Silo’d Applications (Remotes) Multiple Commands per Product All-In-One Vendor Solutions Exist Poor Multi-Vendor Integration Consistent Services Deployment Consistent Quality of Service Consistent Security Posture One Remote (Controller) Consolidation/Simplification of Applications Commoditization of Solution (Right Pricing)

22. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 22 Virtual Application Networks SDN Controller Infrastructure Control SDN Architecture Delivering the industry’s most complete software-defined networking solution Making It Easy For Customers Application Virtual Cloud Network Protector Load Balancing Partner Apps Network Optimizer (Lync) ConvergedControl Design Implementation & Support Services Over 25 million ports across 50 Switches 10 Routers Overlay VXLAN, NVGRE

23. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 23 Unify visibility of virtual and physical networks Extend NSX virtualization with SDN apps Orchestrate VMware NSX with HP Cloud OS Open, interoperable solution unifying physical and virtual HP-VMware Networking Solution d orchestratio n SDN & Network Virtualization SDN apps SDN Manager Intelligent Management Center (IMC) Federation vCenter Plug-in ConvergedControl Overlay Underlay Server VAN SDN Controller VMware NSX Network Virtualization

24. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 24 Open Ecosystem Delivered by HP SDK and SDN App Store 120+ Vendors To Date

25. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 25 SDN apps continue to be added to the store for launch mid 2014 HP SDN App Store

26. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 26 Deploy SDN enterprise-wide 2016 Develop more SDN application using SDN SDK 2015 Test and deploy more HP & Partner SDN applications2H14 Deploy SDN Controller & SDN applications from HP SDN App Store1H14 Create a Lab with HPN VAN SDN controller & applications Use the SDN Learning Journey and Certifications to gain new skills Now Deploy FlexNetwork SDN-enabled switches & routers Schedule a Transformation Experience Workshop with HP Technology Services Now Customers Can Start Their SDN Journey Now

27. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 27 New SDN learning journey & certification HP Will Prepare You With The Skills You Need Understand your network & SDN Start now with OpenFlow, SDN SDK Prepare Deploy SDN applications On-going SDN learning Deliver Take SDN architecture & deployment certification Take SDN application development certification Engage

28. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Make it Simple Make it Matter Make History Thank you