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ZAGREB SCHOOL OF MANAGEMENT TEMPUS SCM project “MOBIL – Enhancing Mobility of the Croatian Academic Community” Presented by: Dubravko Kraus Ljubljana, Slovenia, 30 June – 5 July 2007
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General information Founded by the Institute for Tourism (Zagreb) and Institute for Commercial Management (GB) Founded by the Institute for Tourism (Zagreb) and Institute for Commercial Management (GB) Knowledge-based on specialization Knowledge-based on specialization Europe standards in education Europe standards in education Contacts with “tourist industry” Contacts with “tourist industry”
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Membership & Partners Councile of Higher Education Councile of Higher Education Member of EURHODIP (The Leading Hotel Schools in Europe) Member of EURHODIP (The Leading Hotel Schools in Europe) Partner institution ICM (Institute for Commercial Management) Partner institution ICM (Institute for Commercial Management) IATA IATA
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Our objective Is to create well- educated tourism and hospitality specialists Is to create well- educated tourism and hospitality specialists To innovative generation of managers in Croatian tourist and hospitality sector To innovative generation of managers in Croatian tourist and hospitality sector Sanda Sokol, PR hotel Regent Esplanade, Zagreb
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We offer: High quality level of lectures High quality level of lectures Domestic & foreign guest lecturers Domestic & foreign guest lecturers Specialized library Specialized library High students involvedness in lectures High students involvedness in lectures Learning foreign languages Learning foreign languages Individual approach to every student Individual approach to every student
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What are we asking for: Continues and dedicated work Continues and dedicated work To be active on lectures and workshops To be active on lectures and workshops Team-work Team-work Special interests Special interests Life long learning Life long learning Student project “Kao nekad na Savi”, 2006.
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Academic staff Recognized and established professors and top specialists from tourism and hospitality industry Recognized and established professors and top specialists from tourism and hospitality industry Study holder – Institute for Tourism Study holder – Institute for Tourism Guest lecturers – core business specialists Guest lecturers – core business specialists
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Programme & Professional title: First two years – fundamentals of economics and management, manager skills, accounting and finance, specific tourist subjects, foreign languages First two years – fundamentals of economics and management, manager skills, accounting and finance, specific tourist subjects, foreign languages Third year – specialization in tourism or hospitality management Third year – specialization in tourism or hospitality management VII. semester – student internship VII. semester – student internship Final thesis Final thesis Professional title: baccaleureus in economics – Manager in Tourism / Hotel Manager with 210 ECTS
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Also included in Programme Field teaching Field teaching Travelling Travelling Elective subjects Elective subjects Workshops Workshops Field teaching ITB, Berlin 2006.
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First year Winter semester Summer semester Fundamentals of economics I Fundamentals of economics II Fundamentals of economics of management I Fundamentals of economics of management II Accounting and finance I Accounting and finance II Economic and tourism geography Introduction to tourism Business mathematics Croatian in business correspondence Office software Business culture and communication English language I English language II Second language I (German / Italian / French) Second language II (German / Italian / French) Physical education
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Second year Winter semester Summer semester Fundamentals of economics III Economics of tourism StatisticsStatistics Introduction to marketing Resource basis of tourism Strategic planning Organisation of tourism (with law) IT in tourism Sociology Human resources management Elective subject I Business finance Elective subjects II English language III English language IV Second language III (German / Italian / French) Second language IV (German / Italian / French) Physical education Elective subjects Elective subjects: Quality management, European integrations, Event management, Project management, Time management, E-commerce and interactive communication
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Third year – tourist management Winter semester Summer semester Destination management I Destination management II IT for destination Socio-cultural aspects of tourism Destination marketing Distribution in tourism Transportation in tourism Management of selected types of tourism Elective subject I Elective subjects II English language V English language VI Second language V (German / Italian / French) Second language VI (German / Italian / French) Physical education Elective subjects Elective subjects : Animation in hotel, Destination promotion, Spatial planning in tourism, Cultural tourism, Tourism and sport, Gastronomy and enology
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Third year – hospitality management Winter semester Summer semester Hotel management Food and beverage management Food and beverage management II Controlling in hotels Hotel marketing Food and sales and front office Design in hospitality industry Fundamentals of ecology IT in hotels Management of selected types of tourism Elective subject I Fundamentals of ecology Elective subjects II English language V English language VI Second language V (German / Italian / French) Second language VI (German / Italian / French) Physical education Elective subjects Elective subjects : Animation in hotel, Destination promotion, Spatial planning in tourism, Cultural tourism, Tourism and sport, Gastronomy and enology
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VII. semester Three months student internship Three months student internship Mentoring during internship
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www.zsm.hr Office: Mandaličina 17, HR-10000 Zagreb Tel: +385 1 3909 171 E-mail: dubravko.kraus@zsm.hr PR Office: Tel: +385 1 4813 412 E-mail: lidija.uhoda@zsm.hr Questions
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