1. Application Service Provision for Small and Mid Size Companies Presentation to BCS North London Branch 21 February 2001 Paul Viney ASP Operations Manager SAP UK Ltd paul.viney@sap.com Tel: 020 89 17 63 59

2.  SAP AG 2001, Title of Presentation, Speaker Name 2 ASP for SME Who is SAP? The SME Sector - what are the challenges mySAP Hosted Solutions - SAP’s ASP Initiative SAP’s Solution Case studies and ASP Experiences Who is SAP? The SME Sector - what are the challenges mySAP Hosted Solutions - SAP’s ASP Initiative SAP’s Solution Case studies and ASP Experiences

3.  SAP AG 2001, Title of Presentation, Speaker Name 3 SAP Today SAP AG in 2000 revenues: Euro 6.26 billion 3rd largest independent software vendor in the world Market leader in inter-enterprise software solutions 13,500+ customers in 120+ countries 36,000+ installations 10+ million users Focused on users in all enterprises regardless of size Increased customer satisfaction and stronger customer loyalty Heavy investment into SAP’s worldwide business community 24,100+ SAP employees (as per December 2000)

4.  SAP AG 2001, Title of Presentation, Speaker Name 4 SAP Evolution of Business Cost reduction and efficiency through integration of business processes Improved effectiveness through cooperation along the supply chain Value creation through collaboration within business communities Enterprise Resource Planning Inter-Enterprise Co-operation e-Community Collaboration Early 90sNew MilleniumMid 90s

5.  SAP AG 2001, Title of Presentation, Speaker Name 5 ASP for SME Who is SAP? The SME Sector - what are the challenges mySAP Hosted Solutions - SAP’s ASP Initiative SAP’s Solution Case studies and ASP Experiences

6.  SAP AG 2001, Title of Presentation, Speaker Name 6 Challenges facing the SME Sector Lack of available IT resource for business systems projects now and in the future recruitment retention Funding of IT projects Cost of capital asset purchase and it’s effect on the company Access to world class integrated business applications I may be small but I still need a system that gives me what I need What happens when I grow my company How scaleable is the solution System security is an issue - I don’t have the skills in-house Backups System access Support Disaster recovery planning

7.  SAP AG 2001, Title of Presentation, Speaker Name 7 ASP for SME Who is SAP? The SME Sector - what are the challenges mySAP Hosted Solutions - SAP’s ASP Initiative SAP’s Solution Case studies and ASP Experiences

8.  SAP AG 2001, Title of Presentation, Speaker Name 8 Hosted Solutions Hosted Solutions Marketplace Workplace My world at my desktop Workplace My world at my desktop Business Applications For collaborative commerce Business Applications For collaborative commerce mySAP Hosted Solutions One Step Business Application Hosting Application Service Provision Application Management Marketplace Hosting

9.  SAP AG 2001, Title of Presentation, Speaker Name 9 mySAP Hosted Solutions - definitions Application Service Provision ASP combines software, implementation, infrastructure, service and support, to create solutions that are quickly implementable and reusable. The AS Provider also manages the entire customer relationship. One to many model, with minimal custom configuration, delivered as a service and priced on a rental basis. Customer does not own the license. Application Hosting Applications run and maintained in a central processing facility when the customer requires configuration beyond the scope of ASP offering. License owned by customer. Application Management Providing post-implementation support services either on-site or from a remote location. MarketPlace Hosting A service platform for business communities of individual partners, customers, and vendors to perform business-to-business processes and collaboration, as well as business-to-consumer transactions.

10.  SAP AG 2001, Title of Presentation, Speaker Name 10 mySAP Hosted Solutions Enables hosting solutions to our Customers and Partners Rental model for software delivery to meet the needs of an ASP solution SAP Hosting can offer hosting services direct to customers SAPHosting supports, enables and certifies partners Preconfigured solutions Training European ASPs include: BT, Deutsche Telecom, iFusion, Planet.com

11.  SAP AG 2001, Title of Presentation, Speaker Name 11 ASP for SME Who is SAP? The SME Sector - what are the challenges mySAP Hosted Solutions - SAP’s ASP Initiative SAP’s ASP Solution - “Connect & Go” Case studies and ASP Experiences

12.  SAP AG 2001, Title of Presentation, Speaker Name 12 Rapid implementation Solution is pre-configured to support the processes of the smaller and mid size company or business unit Typical time to go live 2 weeks to 2 months Cost savings start at go live - faster return on investment. “Connect and Go” ASP - benefits

13.  SAP AG 2001, Title of Presentation, Speaker Name 13 Future-proof As your company grows, so your solution grows with you - proven solution 2 - 2000 users on the same platform Software upgrades / legal changes delivered as part of the ASP / hosting service Customer still benefits from SAP’s continued software development “Connect and Go” ASP - benefits

14.  SAP AG 2001, Title of Presentation, Speaker Name 14 “Connect and Go” ASP - benefits You manage the “I”, the ASP / hosting partner manages the “T” Hardware redundancy not a customer issue System management in the hands of experts Customer’s IT staff free to focus on strategic information management

15.  SAP AG 2001, Title of Presentation, Speaker Name 15 ASP - Deployment Cost model

16.  SAP AG 2001, Title of Presentation, Speaker Name 16 ASP for SME Who is SAP? The SME Sector - what are the challenges mySAP Hosted Solutions - SAP’s ASP Initiative SAP’s Solution Case studies and ASP Experiences

18.  SAP AG 2001, Title of Presentation, Speaker Name 18 Maritime Cargo Processing plc, Great Britain “The delivery of SAP R/3 software via the BT BusinessManager application software provider service has given us access to a range of software that we would not normally consider cost effective.” David Copsey Financial Controller http://www.mcpplc.co.uk/ Maritime Cargo Processing was set up to manage, market and develop the advanced port community system known as the Felixstowe Cargo Processing System (FCPS). FCPS was launched at Felixstowe in 1984 and MCP was set up the following year to control and develop the system. It now also specialises in promoting and implementing integrated port information systems in the UK and abroad. MCP regularly undertakes consultancy services to advise on the benefits of such systems and their implementation elsewhere in the world and has undertaken work on behalf of the World Bank and the European Commission. With 17 employees MCP generates sales of £3m. “Leave System Management in the Hands of the Experts”

19.  SAP AG 2001, Title of Presentation, Speaker Name 19 Maritime Cargo Processing plc, Great Britain David Copsey also said “I can leave the worry of system management, upgrades and ongoing support in the hands of the ASP, allowing me time and freedom to concentrate on financial management.” Details Maritime Cargo Processing plc went live in December 1998, as the inaugural customer of the BT BusinessManager hosted application service. Scope of the project was Financial Management, and has since been expanded to include Asset Management. The implementation took just 36 hours to complete, making use of SAP UK’s SME product “Connect and Go”, delivered through the BT BusinessManager service. 2 users access SAP on a day-to-day basis.

20.  SAP AG 2001, Title of Presentation, Speaker Name 20 Questions

21. Application Service Provision for Small and Mid Size Companies Presentation to BCS London 21 February 2001 Paul Viney ASP Operations Manager SAP UK Ltd

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