1. Qoo10’s Website Evaluation
USING WEB FOR BUSINESS
BABM PT7
Group B team members:
ELYSIA CHUA
MOHAMED AL-AZIMMULLAH
ANG CHUAN LIM

2. Introduction An evaluation of Qoo10.com Discussion on the following;
Benefits
Limitations
Architecture
Usability

3. Website Evaluation Methodology
The guidelines used to evaluate the website were taken from;
Using Research-Based Web Design & Usability Guidelines
(Leavitt & Schneiderman, 2006)
Number of guidelines used: 20
Levels of “Relative Importance” reviewed: 5 & 4

4. About Qoo10 Joint Venture of Ebay & Giosis
Online-based market place (previously known as Gmarket )
Gmarket started in 2000
Acquired by Ebay in 2009
Changed Brand to Qoo10 in May 2012
7 localized online marketplace in Asia

5. Website: http://www.qoo10.sg
QOO10.COM
Fig. 1 Qoo10.com Homepage

6. Business Model BUSINESS MODEL BROKERAGE Fig. 2 Business Model
ADVERTISING
AFFILIATE
Fig. 2 Business Model

7. Business Model !
Fig. 3 Affiliate Model

8. Website Benefits Website Benefits Useful Content
Establish User Requirements
Search Engines to Search the Entire Site

9. Provided Useful Content
Website Benefits
Provided Useful Content
More images than words use to attract more users
Product Images allow users to have better understanding
Actual product dimensions compared to text descriptions

10. Established User Requirements
Website Benefits
Established User Requirements
Enable users to write reviews after receiving their goods
Users can make inquiry or report if there is any discrepancy on the delivery

11. Design Search Engines to Search the Entire Site
Website Benefits
Design Search Engines to Search the Entire Site
Search Engine of the website is concise and easy to use
Many related results are displayed
New offers are displayed automatically

12. Assistive Technologies
Website Limitations
Assistive Technologies
Cluttered
Displays
Website Limitations

13. Assistive Technologies
Website Limitations
Assistive Technologies
For users with disability such as sight, hearing and immobility
Estimated at least 6 million people have visual impairment
Qoo10 has not adopted any assistive technology
Recommended for future improvements

14. Website Limitations Cluttered Small images make the website cluttered
Displays
Small images make the website cluttered
Images are not displayed in singular row
Usage of Bigger images with more white spacing will make it neater

15. Website Limitations
Cluttered
Displays

16. Website Architecture Provide Feedback When Users Must Wait
Optimize Display Density
Inform Users of Long Download Time
Structure for Easy Comparison

17. Website Architecture Provide Feedback When Users Must Wait
No time indicator
Especially for mobile users with low internet connectivity
Inform Users of Long Download Time
When there are multiple images loading
Includes flash, advertisements, banners, active content

18. Website Architecture
Blank page due to slow loading

19. Structure for Easy Comparison
Website Architecture
Structure for Easy Comparison
Exact item not shown
User has to click on the link and search again

20. Optimize Display Density
Website Architecture
Optimize Display Density
Items cluttered
All links on the same page
Should be sequential

21. Use and Usability Consistent and familiar format
User’s Expectations
Consistent and familiar format
But no clear instructions given
Usability: making the website simple to learn and easy to use

22. Performance VS Preference
Use and Usability
Performance VS Preference
Images compressed to enhance performance
Usability: making the website simple to learn and easy to use

23. Use and Usability
User’s Workload
Shopping cart, “bookmark” system, price calculations etc.

24. Use and Usability Printing No printing option
Only URL copying and receipt printing
Printing

25. Use and Usability Homepage Access
All pages have access link to homepage but no clear labeling
Link to Homepage

26. Use and Usability Navigation and Links
No clear page title on the pages
Only on browser bar

27. Number of Words and Sentences
Use and Usability
Too dense and excessive words makes text difficult to read
Most content uploaded by sellers
Number of Words and Sentences
Usability: making the website simple to learn and easy to use

28. Conclusion Overall, Qoo10 is functional and reliable.
Good Reach and Rich in content
Users can feedback about discrepancy in the products .
However, the content is too cluttered.
High images content – slower loading
Recommended to organize the content in an orderly manner
And include assistive technologies.

30. References
Leavitt, M. O., & Shneiderman, B., Research-based web design & usability guidelines. US Department of Health and Human Services
Qoo10, Global Fashion & Trend leading Shopping Market. [Online] Available at: [Accessed 5 December 2012].
Zalora Singapore, Shoes and Fashion Online at Zalora Singapore. [Online] Available at: [Accessed 5 December 2012].