1. Technology Unleashed on Marketing ™

2. “I know that half my advertising money is wasted. I just don’t know which half.” — The Client — The Client

3. HyperEleven’s Modus Operandae Founded to address a growing demand for strategic eMarketing services to serve… Traditional advertising agencies who lack experience/resources in-house Traditional advertising agencies who lack experience/resources in-house Various-sized businesses who want advanced eMarketing programs to compete effectively in a global marketplace Various-sized businesses who want advanced eMarketing programs to compete effectively in a global marketplace

4. HyperEleven’s Product Offerings Web Site Development We specialize in site development, site redesign, eCommerce, and dynamic content. Online AdServing and Measurement We offer real-time serving and measurement of visual creative to maintain effective ROI.

5. eMail Marketing We emphasize “relationship-building” eMail programs that maximize results, build brand awareness and generate sales. Online Promotions and Loyalty We build turn-key programs that include contests, online coupons, and referrals. HyperEleven’s Product Offerings

6. Electronic List Building Give recipients clear and full control over their subscription parameters Give recipients clear and full control over their subscription parameters Describe clearly what information subscribers will receive—and deliver Describe clearly what information subscribers will receive—and deliver Make it easy for recipients to update their profile and preferences at any time Make it easy for recipients to update their profile and preferences at any time

7. HyperEleven – A New Philosophy eMarketing has traditionally been presented as a “communications technology” with components including… Bandwidth Bandwidth SQL Databases SQL Databases 128-bit SSL Encryption 128-bit SSL Encryption Soft and Hard Bounce backs Soft and Hard Bounce backs

8. HyperEleven – A New Philosophy The HyperEleven team has developed a strong eMarketing philosophy embraced by our brand identity—P3C Technology ®. An acronym for… Point. Click. Capture. Communicate. ®

9. Our P3C Technology ® Defined Point. Use a strategy of traditional and interactive marketing to drive traffic to your website. Use a strategy of traditional and interactive marketing to drive traffic to your website.Click. Encourage in-bound traffic to click on a banner, button or image to register online. Encourage in-bound traffic to click on a banner, button or image to register online.

10. Our P3C Technology ® Defined Capture. Utilize the web to collect information about your current and prospective clientele. Utilize the web to collect information about your current and prospective clientele.Communicate. Use this information to build a “relationship” with your clientele by communicating items of specific interest on an ongoing basis. Use this information to build a “relationship” with your clientele by communicating items of specific interest on an ongoing basis.

11. Intelligent eMarketing Solutions Utilize Relevant Content Provide a mix of content—like a magazine Provide a mix of content—like a magazine Assume role of “thought leader”; you’re the expert in your field Assume role of “thought leader”; you’re the expert in your field Remember “branding”—be top of mind when the purchase decision comes Remember “branding”—be top of mind when the purchase decision comes Pay attention to content that draws interest, and provide more next campaign Pay attention to content that draws interest, and provide more next campaign

12. Real-time Performance Tracking Evaluate the success of your campaign while it is active and re-tool where necessary Evaluate the success of your campaign while it is active and re-tool where necessary Good reporting determines strong ROI and helps improve content in the future Good reporting determines strong ROI and helps improve content in the future Intelligent eMarketing Solutions

13. eMarketing Solutions - Key Points A strong eMarketing campaign permits our clients to learn from the previous campaigns and improve the next (with short lead time) A strong eMarketing campaign permits our clients to learn from the previous campaigns and improve the next (with short lead time) eMarketing click-through numbers permit you to understand the subscriber’s interests then provide more of what they are interested in receiving eMarketing click-through numbers permit you to understand the subscriber’s interests then provide more of what they are interested in receiving

14. Use the mail server software to cull bad addresses and ensure your campaigns are adding new ones to grow the size and value of the list contacts Use the mail server software to cull bad addresses and ensure your campaigns are adding new ones to grow the size and value of the list contacts Allow subscribers an easy way to update their preferences to ensure an active and interested subscriber base Allow subscribers an easy way to update their preferences to ensure an active and interested subscriber base eMarketing Solutions - Key Points

15. HyperEleven’s Clients We’re respected by the companies that we keep. We’re respected by the companies that we keep. Ask us how we developed successful campaigns to deliver brand awareness and increase sales through eMarketing. Ask us how we developed successful campaigns to deliver brand awareness and increase sales through eMarketing.

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17. Presentation Content and Design © 2005, HyperEleven Inc. Point. Click. Capture. Communicate and P3C Technology are registered trademarks of the HyperEleven Inc. Technology Unleashed on Marketing ™