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1 Customer Service Standards Washington Association of Telecommunications Officers and Advisors Spring Conference – Chelan, WA May 1-2, 2014 Brian T. Grogan, Esq. 612-877-5340 brian.grogan@lawmoss.com
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2 Customer Service Many jurisdictions have adopted the FCC’s customer service obligations (47 C.F.R. § 76.309) Two main issues: 1.Telephone Response Time 2.Installations and Service Calls
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3 Customer Service 1.Telephone Response Time – 24/7 customer service – Answer time within 30 secs (90%) Under “Normal Operating Conditions (NOC)” – Busy signal less than 3% – Call received by automated response unit (ARU) Or live human being 2.Installations and Service Calls – Within 7 days of request – 4 hour time block (during Normal Business Hours) – Within 24 hours of interruption – Begin corrections next business day
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4 Regional Call Centers Combining customer service operations to serve 100,000+ subscribers –Has resulted in loss of local presence/office Many call centers handle multiple services –Cable Service –High-speed data (cable modem) –Local telephony
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5 Call Center Performance Some centers struggle handling voice, video and data service calls –Historical difficulty meeting 90% compliance Industry has history of blaming poor telephone responsiveness on: –Voice and data service calls Rollout of new services Time consuming calls
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Service Level Performance TSL - Telephone Service Level TSL: HWSL / NCH –Calls answered in 30 seconds –NCO - Number of calls offered to the call center –NCH - Number of calls handled by the call center –HWSL - Number of calls handled within service level by call center –ASA - Average Speed of answer for all calls Should be less than 30 seconds –% ATB - percentage all trunks busy > 3% 6
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MonthNCONCHHWSLTSLASA%ATB 2011-415795156841476994.2%11.640% 2011-511867118121133295.9%9.550.1% 2011-692039151865994.6%13.230.0% Q2-QTD36865366473476094.9%11.300% 7
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8 Normal Operating Conditions Defined by FCC Within the control of operator –Upgrades –Rate increases –Peak demand Not within the control of operator –Power outages –Weather –Telephone network outages Operators often argue that their call centers are not under NOC
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9 Normal Operating Conditions Example: Your system is served by regional call center covering entire state –Storm 100 miles away results in heavy call volume –Subscribers in your City can’t get through on telephone –Is operator relieved of compliance because it was not under NOC in part of their region? Between line cuts, weather, telephone & power outages will call center ever be under NOC?
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10 Normal Operating Conditions The larger the call center the bigger the problem How can cities verify compliance with customer service standards? –Will objective local data be available? –If no local data will operator rely on regional data? Scrubbed data v. raw data –Scrubbed data excludes time when operator is not under NOC –How is this calculated? –Does your franchise permit access to data?
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11 City of Savage Case City of Savage v. Triax Midwest Associates, L.P. –unpublished MN Court of Appeals decision 9/29/98 City adopted FCC’s Customer Service Standards (CSS) –By providing Triax 90 days written notice City also had CSS in Franchise Agreement City requested info to verify compliance Triax failed / refused to provide info
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12 City of Savage Case City found Triax in violation of franchise for its failure to: – open customer service center during normal business hours – provide monthly compliant log – answer phones within 30 seconds – ensure busy signal less than 3% under normal operating conditions – provide 4 hour appointment window for installations and service calls – provide written information to subscribers
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13 City of Savage Case Triax challenged to MN Court of Appeals Court found City’s record –Contained substantial evidence supporting non- compliance Record consisting of numerous subscriber complaints –Found to be sufficient despite lack of telephone records which Triax never produced After decision Triax settled with City
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14 City of Savage – Part II City found new operator in violation of franchise on October 15, 2001 –Failure to provide quarterly telephone answering reports “specific to the system serving the city.” In early 2002, City drew $26,250 from security fund under franchise
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15 City of Savage – Part II Parties entered into Settlement Agreement in October 2002. Operator agreed to the following: 1.Special 800 # for customer service inquiries exclusively for Savage residents 2.Separate and dedicated trunk capacity to handle traffic on 800 Savage line 3.Separate 4 person staff of CSRs assigned exclusively to handle incoming calls from Savage residents
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16 City of Savage – Part II 4.Designed customized software to track Savage only call information 5.Deploy roll-over lines for 24/7 live CSR assistance 6.Savage specific report format (14 days from end of quarter) Daily ACD report printouts Providing half hour by half hour call data 7.Financial settlement addressing City’s costs
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Future?? Are the FCC standards obsolete? –Email inquiries –iPad applications –On-line bill handling –Self install kits Local office –Will there be local offices in the next few years? Without local regulation –Will industry be governed by competition, or –Will cities have single provider and limited service 17
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18 Thank You Brian T. Grogan, Esq. Moss & Barnett, A Professional Association 4800 Wells Fargo Center, 90 South Seventh Street Minneapolis, MN 55402-4129 (612) 877-5340 phone / (612) 877-5999 facsimile E-mail: brian.grogan@lawmoss.combrian.grogan@lawmoss.com Web site: www.lawmoss.comwww.lawmoss.com
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