1. Chapter 21- Silicon Valley Aristocracy  Chapter Highlights  Intel’s greatness lies in the fact that they were able to not only be industry leading innovators, but that they were able to be a successful company while experiencing immense growth.  “First-Entry Failure” Syndrome, main cause is companies are unable to handle growth.  In 1970 Intel moved to a new building in Santa Clara while trying to make money on 1101 Model, finish the 1103, and design the 4004.  Andy Grove is responsible for Intel’s resiliency.  Andy Grove was able to execute this move without a dip in production, an amazing accomplishment.  This new location was away from the epicenter of Silicon Valley tech companies in the 1970s, which proved important for Intel’s ability to keep their talent and develop their company identity. There was a great sense of equality.  Analysis  Relates to today’s development of small start ups, because expansion is not as easy as it seems and if not handled correctly it can lead to a company’s demise.  Intel once again contributing to what we have come to know as a standard in corporate culture in many “new” tech companies, for example, Amazon.

2. Chapter 22- Public Affairs  Chapter Highlights  The stress of a company’s IPO, it was a turbulent time for Intel, however, Bob Noyce always kept his cool.  The benefits of an IPO, for both the company and the employees ($$$), however, possibly dangerous for a company's Intellectual assets.  Intel’s IPO, 300,000 shares at $23.50 per stock, a small amount compared to the 2.2 million shares created.  A new responsibility when a company goes public, every Intel employee adjusted well, except for one, Bob Noyce.  Bob Noyce’s affair with Intel Mask Designer Barabara Maness and the effect it had on Intel.  Intel kept on rolling, Bob Noyce recovered his good reputation while embarking on a new affair, and Andy Grove steamed in anger.  Analysis  Intel paved the way for future tech companies that would go through IPOs. It also shows how much more conservative IPOs were back then they are now, for example, Facebook. Companies back then actually made money due to being priced reasonably. It also dives into how important social responsibility is for executives that are in the spotlight, what Noyce did here would never fly in today’s age, or so we think!

3. Question & Reflection How can start up companies today that go through an IPO handle the excitement that comes along with this and prevent talented employees from leaving once their new found wealth is vested?