1. WELLNESS FOODS Hayley Marson BSc (Hons) MSc RNutr Nutritionist

2. WELLNESS FOODS What is Wellness & What are Wellness Foods? Introduction to Wellness Foods Our Mission Statement Our Portfolio of Products Keeping Abreast of Legislation

3. WHAT IS WELLNESS? The condition of good physical and mental health, especially when maintained by proper diet, exercise, and other lifestyle modifcations (http://medical-dictionary.thefreedictionary.com/wellness) Wellness is generally used to mean a healthy balance of the mind-body and spirit that results in an overall feeling of well-being (http://en.wikipedia.org) Wellness is an interactive process of becoming aware of and practicing healthy choices to create a more successful and balanced lifestyle (http://condor.depaul.edu/~rec/pgmserv/wdw.htm) Simple Pleasures: Living healthy in a fun way Relaxed Prevention rather than cure Balanced Lifestyle Flexibility In touch with Nature / Outdoors

4. WHAT ARE ‘WELLNESS’ FOODS?

5. MACRO TRENDS Health/ Well-Being Ethical Convenience/ Practicality Indulgence/ Pleasure

6. CHALLENGES TO ‘WELLNESS’ HEALTH STATISTICS –OBESITY 24% adults in England classified as obese 37% of women had a raised waist circumference 16% of children aged 2-15 years were obese –DIABETES –CORONARY HEART DISEASE REF: The Information Centre, Lifestyle Statistics, Jan 2008; Health Profile of England 2007, Dept of Health, October 2007 EU HEALTH & NUTRITION CLAIMS

7. SMALL STEPS TOWARDS ‘WELLNESS’ PHYSICAL ACTIVITY – in activity –40% men and 28% women meeting the recommended target –3/10 adults have not taken part in a physical activity in last 12m DIET –in 5-a-day … –28% men and 32% women consumed the recommended 5-a-day –Children aged 5-15, 19% of boys and 22% girls met the requirements REF: The Information Centre, Lifestyle Statistics, Jan 2008; Health Profile of England 2007, Dept of Health, October 2007

8. THE IDEA BEHIND WELLNESS FOODS..

9. To be acknowledged as the Group that satisfies Consumer needs for Tasty, Natural, Wholesome and Healthy Food This will be achieved through: Understanding the modern Consumer’s attitude to, and our Customer’s strategy for, Tasty, Natural, Wholesome and Healthy foods Delivering on Consumer’s aspiration for taste, health and environmental concerns Delivering category leading innovation Providing category leadership based on consumer insight and nutritional expertise Developing the capability and wellbeing of our people Delivering affordable quality for our consumers WELLNESS FOODS MISSION STATEMENT

10. WELLNESS ORGANISATION STRUCTURE WELLNESS FOODS LIMITED PREPARED FRUIT PARADISE FOODS ORCHARD HOUSE FOODS OAKLEY FOODS FRUIT BASED DRINKS GROVE FRESH ORGANIC HONEY ROWSE HONEY FRUIT SNACKS STREAM FOODS CEREAL DORSET CEREALS

11. WELNESS FOODS CONSIDERATIONS Beta Glucan Taste Superfoods Vitamins Provenance Real food Convenience Healthy Fresh Kitchen Cupboard Ingredients Omega 3 Natural Prebiotics Probiotics

12. WELLNESS BRANDS Grove Fresh Juice Launched in 1996 1 st dedicated Organic juice brand in UK Rowse Honey Established in 1954 UK leading supplier of honey, maple syrup, lemon curd, dessert sauces, coulis Fruit Bowl (Stream Foods) Founded in 2000 Market leader in fruit snacking Dorset Cereals Founded in 1986 Acquired in March 2008

13. THE WELLNESS PORTFOLIO Drinks - Juices, Smoothies, Crushes & Fruit Coolers Fresh Fruit Salads – Family & Snack Packs Fruit Based Desserts / Jellies Fruit Based Snacks for Children & Adults Honey, Dessert Sauces & Premium Spreads Muesli, Breakfast Cereals, Granola, Chunky Slices & Cereal Bars 5-a-day Fibre Lower Kcal Vitamins Natural Sweetener Don’t skip breakfast Fe, B Vits, Ca Indulgence: ½ Way House

14. KEEPING ABREAST OF LEGISLATION Complex, confusing and not fully understood! Nutrition & Health Claims (Regulation (EC) 1924/2006) –Require companies to substantiate health claims on pack –Article 13 claims (generally recognised claims) have been submitted –For the first time, health claims that refer to the reduction in the risk of disease may be made subject to substantiation. Read, digest and read again! –EU Nutrition and Health Claims Regulation (Dec 2007 – Amended Jan 2008) –FSA Guidance Notes (Apr 2008) –EFSA Guidance http://www.efsa.europa.eu/EFSA/efsa_locale- 1178620753812_NutritionFAQs.htm Ask Questions & Observe –FSA –TSO –Food Law Consultants –Other Companies Keep Updated –Conference –Email Updates –Journals

15. OUR PACKAGING –Nutrition & Health Claims MUST comply with Annex (article 8 (1)) We mostly rely on the wholesome image of our products rather than claims Where we do make claims we play safe with ‘conventional nutrient’ claims; fibre, vitamin and mineral claims We do have a small number of products that use health claims and we rely on the JHCI list of approved health claims and nutrition function claims –Comparative Nutrition Claims MUST comply with Annex (article 9 (1)) Similar nutrient content e.g. of dairy smoothie The difference must be at least 30% Full comp shop and up to date database –Non-specific Health Claim (article 10(3)) MUST be accompanied by a specific health claim (article 13 or 14)

16. THANK YOU! CONTACT: T: 01536 274104 M: 07740195486 E: hayley.marson@wellnessfoods.co.uk W: www.wellnessfoods.co.uk