1. Campaign Techniques

2. Propaganda
Endorsement - popular figures (movie stars, athletes) tell you to vote for a candidate

3. Propaganda
Glittering Generality- The candidate has a slogan that sounds good but means little
What does it mean?
“Vote for me and we will be free”

4. Propaganda
The Bandwagon - Everyone is doing it, don’t be left out.

5. Propaganda
Just Plain Folks - I am just like you, so vote for me.

6. Propaganda
Stacked Cards - let me tell you all the reasons that I am the best choice. Please disregard anything else you hear or see.

7. Propaganda
Symbols - the candidate becomes associated with symbols of America, or trust, etc.

8. Propaganda Name Calling - slur tactics.
Effective, but not really enjoyable.