1. Media Influences on American Culture
HUM 186
Week 1
Laurie Nesbitt
Instructor

2. HUM / 186 The Basics

3. Introductions Name Major Occupation Hobbies Graduation date
3 words that describe you

4. Assignments
Due by 6:00 pm
Submit to write point services and plagiarism checker
Follow APA guidelines
Creditability statement
Stress that submitting work to write point is for their benefit as grammar and spelling errors will result in a reduction in the grade.
The hyperlink on the word ‘guidelines’ links to the sample paper in the library, I keep a copy on my drive you may want to open it prior to class.

5. Minimal participation
Not Evident
Minimal participation
Participation
Active Participation 5 10 15 20
Class Discussion
Little or no interaction with instructor or other classmates during class time or contribution is not relevant and or disruptive to the class
Interacts with classmates during group activities but does not participate in whole class discussion and/ or is continually using a computer during lecture time
Interacts with classmates during group activities but only minimally participates in whole class discussions
Interacts with instructor, group members and student presenters contributing relevant information and comments throughout the class
Attendance
1 hour
2 hours
3 hours
4 hours.
10 points are reserved for assessments and activities

6. How did each development influence American culture?
Individual Assignment: Effects of Mass Media Paper
What were the major developments in the evolution of mass media during the last century?
How did each development influence American culture?
What is meant by the term media convergence, and how has it affected everyday life?
Conclude your paper with a reflection on why media literacy is important for responsible media consumption today
Due Week 1
Stress to students that they need to check the saved document to make sure that all parts of the assignment are enclosed. They are engaging in a role play activity and the language of their answers should reflect that role play.

7. Week 2
Choose One:
Toolwire® Learnscape: Examining the Use of Social Media - Paper
Social Media Presentation
paper answering the following questions:
What are the advantages and disadvantages of easily obtainable information?
What are the advantages and disadvantages of social media?
How might knowing these advantages and disadvantages alter how a person might use social media?
What credibility issues can arise from information found on the Internet?

8. Week 3 Influence of Entertainment Media
You investigate the interrelationship between the entertainment media and culture.
5 - to 7 –minute presentation
Stress APA format for all written work.

9. Choose one of the following options:
Week 4
Choose one of the following options:
Toolwire® Learnscape: Credibility and Impact
Journalist
Your responsibility as a journalist to provide fair, honest, and balanced coverage
Your assessment of the credibility of political Internet sites you visited for your research, such as Drudge Report, Daily Kos, or Colbert Nation

10. Must: Learning Teams Submit charter by week 2 Meet regularly
In person
In cyber-space (learning team forum)
Document meetings – through the team forum
Complete team evaluation when needed.

11. Team Assignments Week 1 – charter
Week 3 -Toolwire® Learnscape: Examining Ethical and Legal Issues Presentation
Examining Ethical and Legal Issues Presentation
Week 4 - essay in which you discuss how the information and news media have affected American culture
I must be included on the distribution list for the document upon initial distribution.
Week 5 - Presentation in which you investigate the role of advertising in a culture of consumerism.
cooltoolsforschools.wikispaces.com

12. THE INTERNET: SOCIAL MEDIA
Objectives
Identify the effects of mass media on American culture.
Summarize the evolution of mass media.
Explain the implications of media convergence.
Describe the value of media literacy.

13. Mass Media
What is it?
Media intended for a large audience. It may take the form of broadcast media, or print

14. Social Media
Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers.

15. The Internet and Cell Phones
“A fresh approach to fostering innovation in the mobile industry will help shape a new computer environment that will change the way people access and share information in the future.”
— Eric Schmidt, Google Chairman

16. The Internet’s History
Begun by the Defense Department’s ARPA (Advanced Research Project’s Agency)
Survivable communications in a post— nuclear war world
Nicknamed the “Net”
No central authority, therefore no way to decapitate in wartime
This effort gave birth to the Internet.

17. Figure 2.1

18. The Net Widens
Microprocessors— miniature circuits that could process and store electronic signals—were the first signal of the Net’s marketability.
Using microprocessors, the first personal computers were created.
By the mid-1980s, fiber optic cables were the standard for speedy data transmission.
By the time ARPAnet ended in the 1980s, the foundation was laid for a new mass medium.

19. The World Wide Web
Tim Berners-Lee developed the World Wide Web at CERN in the late 1980s.
HTML (Hyper Text Markup Language): Allows computers to communicate
With Web browsers, users can navigate the Web.

20. Internet Structure Today
Internet Service Providers (ISP) = big business
Connecting users to their proprietary Web system
Interpersonal communication
Search engine reliability varies.
Direct marketing dream come true

21. Media Convergence
Internet offers unprecedented communication opportunities:
Interactive content
Hub for converging media
Participatory media: People become producers rather than just consumers of content.
What are the positive and negative aspects of a decentralized, nonhierarchical Internet?

22. Web 2.0
Web 2.0: a rapid and robust environment that has become a place where music, television shows, radio stations, newspapers, and movies coexist
Has moved toward being an interactive and collaborative medium
Instant messaging (IM)
Blogs
Wiki Web sites
Social networking sites (MySpace, Facebook)

23. Dividing Up the Web Four companies dominate Web 2.0.
AOL: Once the industry leader, suffered setbacks from merging with Time Warner in 2000
Microsoft: Dominated the Internet with the merger of its Windows and Internet Explorer programs
Yahoo!: Established in 1994 as the main Internet search engine, now best known for its popular sites.
Google: Established breakthrough search engine in 1998, currently dominates search market

24. What Google Owns Search • Google Web Search • Google Blog Search
• Google News
• Google Book Search
• Google Scholar
• Google Finance
• Google Maps
• Google Images
• Google Video
• Google Earth
• Google Sky
• Ganji (Chinese language
search)
Web Sites and Services
• Blogger
• Gmail
• Postini (security and
anti-spam service)
• iGoogle
• YouTube
• Knol
• Picasa/Panoramio
Advertising
• Adwords
• Adsense
• Doubleclick
• Feedburner (ads for blogs
and RSS feeds)
Software and Apps
• Google Docs
• Google Calendar
• Google Checkout
• Google Desktop
• Google Glossary
• Google Groups
• Google Talk
• Gapminder’s Trendalyzer
Software (visualization
graphics)
Mobile
• Google Mobile
• Google SMS
• Google Maps Mobile
• GrandCentral
Communications
(Web-based voic
integration)
• Zipdash (navigation
assistance)
Radio
• dMarc Broadcasting
(digital audio systems)
• Maestro (digital audio
recording)

25. Regulatory Issues Little regulation on the Web
In a world where information rules
Merger mania with telecoms
Everybody wants to dominate
Staggering amounts of money involved
Google dominates advertising

26. Effects on the culture

27. The Challenge to Keep Personal Information Private
Everything you buy with a credit card
Every Web site you search
Every form you fill out
All can be combined into a database about you.
Modern marketing relies on such data.
E-commerce’s popularity despite the risks
Cookies
Spyware
Opt-in, opt-out policies

28. Digital Divide Digital divide
The growing contrast between “information haves” and “information have-nots”
The reality of the digital divide
In the United States
Between the U.S. and the rest of the world
Nicholas Negroponte’s $100 laptop project

29. Will the Internet’s promise be crowded out by commercial interests
Will the Internet’s promise be crowded out by commercial interests? How has mass customization changed the way users interact with the Internet?

30. Social medias have become the new "tool" for effective business marketing and sales. Popular networking sites including Myspace, Facebook and Twitter are social media most commonly used for socialization and connecting friends, relatives, and employees.

31. Activity