1. my Personal Health Record Consumer Education Campaign Prepare. Progress. Protect.

2. myPHR.com is a web-based resource designed to help consumers better understand and manage a personal health record Provides information on how to obtain medical records, privacy rights, downloadable personal health record forms and a step-by- step guide to creating a PHR AHIMA does not sell a PHR product or endorse vendors W HAT IS MY PHR?

3. Increase public awareness and understanding of the issues surrounding personal health information and health records. Provide individuals with the information they need to better manage their personal health information and to encourage them to maintain a personal health record (PHR) in order to help improve the quality of care they receive. Create greater public awareness of the HIM profession and the important role HIM professionals play in effective management of personal health information needed to deliver quality healthcare to the public. O BJECTIVES

4. C AMPAIGN C OMPONENTS myPHR.com Grassroots efforts Community presentations, health fairs, local partnerships Campaign Partnerships Link sharing, guest bloggers

5. myPHR.com features:  Tools and resources, including free PHR forms  Step-by-step guide to creating a PHR and information a PHR should include  Valuable information about privacy rights  News specific to PHRs and health information  Success stories from other PHR users  Events calendar for nationwide health-related activities MY PHR. COM C ONTENT

7.  Parents  Seniors  Students  Chronically ill  Travelers  Athletes  Caregivers  Military Families  Physicians New! A UDIENCE S EGMENTS

8. D ID YOU KNOW ? The Agency for Healthcare Research and Quality (AHRQ) showed that just 12% of American adults are health literate at a level that allows them to manage their care.

9. MY PHR. COM H EALTH L ITERACY P AGES Health literacy is “the degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions.” -- Healthy People 2010 myPHR.com Health Literacy pages:  What is Health Literacy?  Glossary of terms  Patient Status Definitions  Health Literacy Resources

10. H EALTH L ITERACY R ESOURCES  The federal Agency for Healthcare Research and Quality  Build your own question list  Tips to prevent medical errors  How to be prepared for appointments  Interaction Checker (Drug Digest)  Deciphering Medspeak – Medical Library Association  Pathways to Empowerment-- Center for Patient Partnerships

11. N EW MY PHR A CTIVITY  Health Information Bill of Rights  Growing online presence  Increasing Spanish resources