Download presentation
Presentation is loading. Please wait.
Published byMaud Oliver Modified over 9 years ago
1
Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1 Completing Business Messages
2
© Prentice Hall, 2007Business Communication Essentials, 3e Chapter 7 - 2 Key Writing Concepts Organization Active/passive language “You” orientation Reader benefit, alternative Respectful tone Formatting Spelling, grammar, punctuation, content Design & readability Closing with goodwill
3
Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 3 The Revision Process ContentContent OrganizationOrganization Proper ToneProper Tone
4
Paragraph Length Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 4 AppearanceAppearance ReadabilityReadability EmphasisEmphasis
5
Idea Sequence Visual Impact Complex Topics Main Points Skimming Audience Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 5 Lists and Bullets
6
Headings and Subheadings Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 6 Descriptive Informative Basic Organization Important Points Links and Transitions
7
Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 7 Long SentencesLong Sentences Hedging SentencesHedging Sentences Faulty ParallelismFaulty Parallelism Dangling ModifiersDangling Modifiers Editing for Clarity
8
Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 8 Edit for Conciseness Unneeded Words and Sentences Unneeded Words and Sentences Long Words or Phrases Long Words or Phrases RedundantCombinationsRedundantCombinations “It is/There are Starters” Starters”
9
Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 9 Revising with Technology Spell Checker ThesaurusThesaurus Revision Tracking Grammar Checker Style Checker CommentingCommenting
10
Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 10 Document Design White Space Margins Justification Typefaces Type Styles
11
Careful Proofreading Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 11 Multiple Passes Perceptual Tricks High-Priority Items
12
Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 12 Distributing Messages Cost Concerns Convenience Time Constraints Security and Privacy
13
Completing Business Messages Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 13
Similar presentations
© 2024 SlidePlayer.com. Inc.
All rights reserved.