1. Engagement Strategies: Multiplying Your Volunteers and Donors -Baird Straughan, LeadGreen -Valerie Olinik-Damstra, Bad River Watershed Association (with thanks to Sara Arkle, Idaho Conservation League)

2. Goals for this session: Recognize the engagement strategies you already use to recruit volunteers, leaders and other supporters. Consider some examples of structured, measured engagement strategies. Design your own engagement strategies to discuss back in your organization.

5. A pop-up …

6. More ways to engage …

7. The thank you email …

8. And every so often …

9. So I googled “Lead nurturing” …

12. Switch this one out.

13. Web visitor Attend training, meeting Attend event or express concern E-news Event Appeals Targeted email, Phone call Personal follow-up

14. Web visitor Attend training, meeting Attend event or express concern E-news Event Appeals Donation > $100 Thank you call, Event invites Attends event Major Donor cultivation

15. So what’s so different about this? Systematic Measured Unified

16. Engagement Strategies applied …

17. ICL Engagement Levels Clicked through or provided contact info Took e-action (FaceBook, Democracy in Action), frequent retweeter, wrote LTE Member or donor, or >5 actions Spokesperson, super volunteer, donated 100 to 500 Board, major donor Unique website visitor

18. Clicked through or provided contact info Took e-action (FaceBook, Democracy in Action), frequent retweeter, wrote LTE Member or donor, or >5 actions Spokesperson, super volunteer, donated 100 to 500 Board, major donor Unique website visitor Send e-bits twice a month; ask for e- donations Send action alerts, e-bits; ask for e- donations Newsletter, action alerts, e-bits, member events Personal visit, thank-you call, special event invite

19. ????

22. Example 2: Engagement Strategies in a Campaign

23. Spring 2011: Proposed Taconite Mine

24. New Law Proposed to Exempt Mining from Environmental Regulation BRWA visits to State Legislators

25. BRWA Engagement Strategy I’m confident in my grasp of the issues. Experienced stream monitors Training workshop

26. BRWA Engagement Strategy, 2 Training workshop Hot issue, aka the proposed mine Public presentation on water quality issues

27. BRWA Website Petition

28. Individuals in BRWA database

29. Jurisdiction of petition signers

30. The Results April training workshop Presentation in Morse, near proposed mine 1585 signers, 364 with addresses in watershed 60 participants, 24 of them had signed petition 12 new monitors, 3 had signed petition

31. Engagement of Petition Signers

34. Design Your Own Engagement Strategy