1. Chapter 3 Destination Assessment Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

2. Resources  Family & friends  Professional colleagues  Meeting Industry organizations  NTOs & CVBs  Destination marketers  Hotel Reps & Hotel Marketing Consortia  DMCs & PCOs Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

3. Destination Trade Shows  Organized by industry organizations and destination marketers  One-stop shopping for destinations and support services Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

4. Research  National Tourist Board for a country  Convention & Visitor Bureau for city  Traditionally an impartial source Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

5. Research  Hotel Chains –Domestic representatives can help with international locations either directly or with a referral  Hotel Marketing Consortia –Represent independent hotels & groups of hotels and also have domestic agents for international properties  Bias toward their properties Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

6. SELECTION CRITERIA FOR DMC / PCO - Seek recommendations and testimonials - Interview candidate DMCs/PCOs - Ask for a comprehensive proposal - Ensure that the candidate has an adequate staff, are professional and fluent in your language. - Determine DMC staff allocation. - Ascertain whether the candidate has good rapport with hotel and good contacts - Assess the candidate's liability insurance and staff training in handling emergency situations. Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

7. Selection Criteria  Destination Selection  Facility Selection –Hotel  Facility Selection –Halls & Auditoriums Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

8. Technology Tools –Computer-generated graphics –Multi-media presentation –Interactive response systems –High-speed internet & Wi-Fi –Name badge with RFID –Web conferencing Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

9. Audiovisuals Abroad  Shipping equipment vs. renting on-site  Variations in standards & electricity  Room obstructions & line of sight  Production Media –NTSC, PAL, SECAM –DVDs may be locked with a regional code –Language differences could be a problem Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved