1. © 2013, Confidential, Pegasystems Inc. A case study in AV transformation and what it did for Pegasystems Dan Ryan, VP of Facilities Jami Feldmann, IT Project Manager Date

2. 2 2 © 2013, Confidential, Pegasystems Inc. Goals  Increase collaboration  Ease of Use  Global Standard  Ease of installation  Future proof  Hidden Technology  Simple enough for IT to Diagnose and Support

3. 3 3 © 2013, Confidential, Pegasystems Inc. The Process  Failed Start in the UK  Standard did translate  Unwilling to accept others design  Too complicated  User interface not intuitive  Technology trumped User in design  Interface was not simple and Intuitive  It was all about the technology not the use of the system  Not Future proofed, Analog system  Support an issue  Another RFP for 5 Integrators in the Northeast with Global Design  Meeting to understand who they were and how they approached projects  All were pretty much the same in approach and design.  Then……

4. 4 4 © 2013, Confidential, Pegasystems Inc. The AH-HA Moment  The “Yes” man came in  Furniture guy came to us and said he had a solution, We Laughed  Then he said it again and we listened, You never know where the solution is going to come from.  Had a demo and initial discussion  Then spent a day with Engineer and Manufacturer to do a deep dive.  Brought in a sample unit.  Then Proof of concept on how they could make it global.  Then we threw up all over it, Birth of the “Feldmann”

5. 5 5 © 2013, Confidential, Pegasystems Inc. The Construction Challenges  Logistics  Material Lead Times  Construction Logistics  Delivery and installation sequencing  Protection of finished materials  Coordination  Thinking about sight lines, lighting, locations of windows, mechanical noise, etc.

6. 6 6 © 2013, Confidential, Pegasystems Inc. What is the take away from this  Take the internal walls down  Never know where the answer lies.  Out of the mouth of babes.  Always be willing to talk  Have goals first  Build the right team  Be selective,  Keep looking until you find the right one  Flexibility  Do not accept things are fixed  Be articulate in your needs and reasons  The user is the beginning not the end of the process  Simplicity and future capabilities were our watch words  Test, test, test  Partner, partner, partner

7. 7 7 © 2013, Confidential, Pegasystems Inc. Where are we today  Solution installed in 6 countries  Over 60 conference rooms  25 Scrum Rooms  6 AV contractors  2 full time AV technicians- 1in Cambridge and 1 in India  All rooms are available for remote monitoring and diagnostics  Challenges

8. 8 8 © 2013, Confidential, Pegasystems Inc. Build for Change ® Pega software revolutionizes how leading organizations optimize the customer experience & automate operations