1. Owned Media or How I learned to stop worrying and be the bomb.

2. “Traditional” Media Paid Earned

3. Owned Media (It’s people)

4. Types of Owned Media Blogging Social Media Email Newsletters Annual Reports Pirate Radio Stations

5. Mythbusters MYTH – Social Media is Free MYTH – Social Media doesn’t DO anything FACT – Social Media takes effort and creativity FACT – Social Media is uniquely positioned to do something that NO other type of marketing can do:

6. Huh? What is it good for? Social media conveys deep and complex messages as the EMERGENT property of SUSTAINED and TRUTHFUL messaging.

7. What do you want to do?

8. Building an Editorial Calendar 1.Be honest 2.Rule of 3rds 3.“Adjacency” 4.Focus on Engagement

9. Rules of Thumb Photos do best Use tags Don’t invent hashtags Be HONEST! You’re brand is not a person (but you can still be a creep)

10. Facebook: The Big One Post once per day, max Engagement drives reach Consider paying You won’t reach your whole You will be IN CONTROL (mostly) Your audience will be larger

11. Twitter (everybody’s heard about the bird) Talk as much as you want! Talk to anybody Well… anybody on Twitter… Be a part of the action!