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Published byAlban Hawkins Modified over 9 years ago
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Owned Media or How I learned to stop worrying and be the bomb.
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“Traditional” Media Paid Earned
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Owned Media (It’s people)
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Types of Owned Media Blogging Social Media Email Newsletters Annual Reports Pirate Radio Stations
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Mythbusters MYTH – Social Media is Free MYTH – Social Media doesn’t DO anything FACT – Social Media takes effort and creativity FACT – Social Media is uniquely positioned to do something that NO other type of marketing can do:
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Huh? What is it good for? Social media conveys deep and complex messages as the EMERGENT property of SUSTAINED and TRUTHFUL messaging.
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What do you want to do?
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Building an Editorial Calendar 1.Be honest 2.Rule of 3rds 3.“Adjacency” 4.Focus on Engagement
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Rules of Thumb Photos do best Use tags Don’t invent hashtags Be HONEST! You’re brand is not a person (but you can still be a creep)
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Facebook: The Big One Post once per day, max Engagement drives reach Consider paying You won’t reach your whole You will be IN CONTROL (mostly) Your audience will be larger
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Twitter (everybody’s heard about the bird) Talk as much as you want! Talk to anybody Well… anybody on Twitter… Be a part of the action!
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