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Promoting Your Website an ACEware Webinar. Promoting Your Website an ACEware Webinar With… Chuck HavlicekLauri Thompson With Special Guest… Daryl Clark.

Published byMiranda Malone Modified over 9 years ago

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Presentation on theme: "Promoting Your Website an ACEware Webinar. Promoting Your Website an ACEware Webinar With… Chuck HavlicekLauri Thompson With Special Guest… Daryl Clark."— Presentation transcript:

1 Promoting Your Website an ACEware Webinar

2 Promoting Your Website an ACEware Webinar With… Chuck HavlicekLauri Thompson With Special Guest… Daryl Clark

3 Our discussion topics today... Selecting your URL A Dozen Specifics Keep it Strong How to know it’s working www.aceware.com

4 Selecting your URL

5 Your URL Does your URL make sense? Is it intuitive and clean? Keep it short Easy to spell Make it easy to remember –avoid q, z, x, c, p, hyphens and numbers Do you have a program that would benefit from it’s own URL? When printing your URL, remove the www –aceware.com www.aceware.com

6 Looking for available URL’s? godaddy.com 123cheapdomains.com Auction of Used ones: snapnames.com History: archive.org

7 Launching ACEweb is a great time to launch a better URL!

8 A Dozen Specifics

9 Put your URL on Everything! Every (or every other) catalog page Business cards Fax cover sheets Email Signatures Answering Machine Every piece of marketing Door Registration Confirmations Badges & handouts www.aceware.com

10 Email your URL Every firm in your database Every customer (and non-customer) in database All campus employees Civic leaders (Chamber of Commerce) www.aceware.com Use your Email Module ! ! !

11 Student Manager Email Merge Use the Cool.. SHOUPCLS() function…

12 Send snazzy to existing customers Follow us to the new website!

13 Press Release Free Press Release Service: prlog.org

14 Billboards & Posters

15 Mail a Give-away to your Top Dogs

16 Coupons & Discounts Coupon in the catalog Free registration to 100 th customer Offer discounts for web registrations $10 off web registration with this newspaper ad www.aceware.com

17 Online –Pay-per-click –LocalAdLinks –Craig’s List –Local service review sites –Stumbleupon.com, Facebook, twitter –Teachstreet –In Georgia: Kudzu.com www.aceware.com

18 External signs! –Banner –Borrow campus digital sign www.aceware.com

19 Do it the old fashioned way... Have every staff member send 5 hand written notes. It’s personal, motivating and almost guaranteed to get results. www.aceware.com

20 Promotional Giveaways Set up a booth at the mall Sponsor a chamber event Attend a local fair Send to PTA meetings for distribution www.aceware.com ADD YOUR URL TO EVERYTHING… www.aceware.com EVERYTHING..

21 Throw a party!

22 Keep it strong!

23 Spotlight Customers OUR CUSTOMERS

24 Spotlight Instructors OUR INSTRUCTORS

25 Link to & from Instructor pages

26 Suggest that visitors bookmark the site Encourages return visits!

27 Use all your resources to improve your website & draw more visitors Add video of ongoing classes Short How-to Videos Presentation Pointers Flower Arranging

28 Do the metatags!

29 Answer Your Email Questions

30 Keep it up to date!

31 Know if it’s working Does Anybody Care?

32 Webinar Archives Search Engine Optmization with Daryl Clark www.aceware.com

33 Other Resources…. http://www.marketingsherpa.com/ http://www.marketingprofs.com/ http://www.internet-search-marketing.com/

34 Questions? Other Suggestions?

35 Our next webinar Stump the Chumps Wednesday, April 8 at 1:00 Central www.aceware.com

36 Join us for a regional meeting! May 5 & 6 Las Vegas, Nevada Report Writer Training – May 4 May 19 & 20 San Antonio, Texas ACEweb Training – May 21 & 22 www.aceware.com

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