1. Broadband in Practice Steve Fleming Hull City Council Telecities, Gijon: 1/10/04

2. The Digital City strategy Kingston Communications & their capabilities The CityDigital company & partnership Testbed for what broadband means everyday, for everybody – generating & defining joined up models The connected city: anything, anytime, anyplace, anywhere, anyhow, anybody Transformation, regeneration, solutions Who we are & what we want to achieve

3. Kingston in Hull Kingston Communications –Formerly the City Council Telephone department –Flotation –4Tb platform for high bandwidth services Kingston Interactive TV –Multichannel satellite & broadcast TV –Video on demand –Internet –NHS Direct –Depaul Housing Trust VOD, interactive advertising –Job Centre Plus –Relax with a Book

4. Partners’ Projects The BBC –Developing the future of broadcasting in the non linear, interactive, broadband world –The new multimedia region –BBCi: Video diaries, news on demand –Headstart, SOS Teacher, It’s Child’s Play Blockbuster Kingswood Broadband TV Hull Interactive TV & Humber Interactive

5. Kingswood BBTV Was one of England’s worst 200 schools Fresh Start One of England’s 200 most improving schools The school’s initiative, working with the local networks (CityLearning) & partners (BBC, Sun, Sony, Kingston In the school, in the home Measuring it Impacts

6. Hullywood

7. Revolutionising… …Teaching & Learning Getting off the bottom by doing something different With partners With investment and commitment In the bigger world Learning by stealth Knowledge economy by stealth

8. Hull Interactive TV Revolutionising Teaching & Learning…beyond Kingswood; & Humber Business TV; The rest of the package of model makers: health & social care; housing & independent living; eGovernment services; democracy & voice; Partners requirements, community requirements Specific joined up public service solutions aimed at key renewal indicators The public benefit part of the value model Utility and the horizontal capacities

9. Impact Focused solutions for issues, that just happen to use the technology, within a bigger picture Value for the citizen and the consumer Value for the supplier (public & private) Critical mass, utility, horizontal capabilities - integrating, integration, solutions at economic rates Connected public & private model Creating demand Making it easy models What we want out of it

10. Features Cross platform, interoperable, Applicable, replicable, scalable, sustainable Not more of the same – jumping to a new way Demonstrating the impact Reverse engineering from the citizens’ priorities Creating a market for businesses, citizens and the city Developing our niche in the Knowledge Economy

11. Contact Steve Fleming Hull City Council +44 (0)1482 613329 steve.fleming@hullcc.gov.uk