1. Library Instruction for ADM 300 Ning Zou Reference & Instruction Librarian

2. Outline Research process –Industry research –Company research Resources showcase –Industry profile resources –Company profile resources –Trade journals Competitions –Nike –Tommy Hilfiger –Polo Ralph Lauren –Reebok A tour of Gov Docs

3. Research Process Research the industry first Find a company from industry profiles Research the company Company websites and trade journals are also helpful

4. Industry Profile Resources Standard & Poor’s Industry Surveys – Apparel & Footwear –Current environment –Industry Profile Industry trends How the industry operates Key industry ratios and statistics How to analyze an apparel company –Comparative company analysis

5. Industry Profile Resources (cont’d) Encyclopedia of American Industries –Industry snapshot –Background and development –Industry leaders –And more

6. Follow Me or Refer to Your Yellow Handout… Let’s take a look at Encyclopedia of American Industries

7. Industry Profile Resources (cont’d) Business Source Premier via business searching interfaceBusiness Source Premier via business searching interface –Industry profiles - global –Company profiles –Country reports –Market research reports

8. Follow Me or Refer to the Yellow Handout… Let’s take a look at Business Source Premier

9. Company Profile Resources Mergent Online (only covers US companies but lots of US apparel companies are TransNationalCorporations)Mergent Online –Company details –Company financials –News

10. Follow Me or Refer to the Yellow Handout… Let’s take a look at Mergent Online

11. Company Profile Resources (cont’d) Hoover’s –Company information

12. Follow Me or Refer to the Yellow Handout… Let’s take a look at Hoover’s

13. Company Profile Resources (cont’d) Business Source Premier –Company overview –Key facts –Major products and services –Locations and subsidiaries

14. How to Find Trade Journals? Go to library’s homepage Click find books Click basic search Fill out the blanks –Search for: textile industry or fashion –Search type: subject heading –Quick limit: periodicals

15. Here Comes the Competition Teams with same brand name are competitors Please do not flip the worksheet until I set up the timer You only have 20 minutes Answer all the questions and turn the worksheet in to me right after you are done You could answer all the questions together or split the questions and answer them individually Each team only needs to submit one worksheet to me The first team of each brand that gets all the answer right wins. Winners will be rewarded! It’s all about team work!

16. NIKE Business Source Premier 1.The company operates in US, Europe, Asia Pacific, the Middle East, and Africa. 2.Nike Europe is in which country? the Netherlands

17. Tommy Hilfiger Business Source Premier 1.Tommy Hilfiger is headquartered in Kowloon, Hong Kong 2.Please list two products that the company offers Menswear, Womenswear, Childrenswear, Jeans, Homewear, Toiletries, and Fragrance

18. Polo Ralph Lauren Mergent Online 1.As of Apr 1 2006, Polo Co. operated 145 outlet stores worldwide. 2. What’s the company’s Ticker Symbol? RL

19. Reebok Hoover’s 1.Reebok International sells its products through subsidiaries and independent retailers in 170 countries and territories. 2.List the company’s first three competitors please: Fila USA, NIKE, and PUMA

20. Getting Help Reference desk –One on one help with your assignment, research paper, and any reference questions By appointment –Call me @859.622.3052 –Email me @ning.zou@eku.edu IMing us –Screen name: ekulibraries Email us –http://www.library.eku.edu/askalibrarian/request.phphttp://www.library.eku.edu/askalibrarian/request.php

21. Let’s Get Out of Here Tour of GovDocs