1. We Proudly Serve Starbucks
FY12 Holiday Promotion:
Coffee, Merchandise, Espresso Beverages

2. Starbucks Holiday 2011 Why Starbucks Holiday?
Christmas Blend – A customer favorite
Holiday Gifting – a great opportunity to spread the holiday cheer
Seasonal Beverages – Offer the flavors of the season
Marketing Support
Holiday Timeline
A Look Ahead

3. Why Starbucks Holiday?
Take the guesswork out of what to promote during the season
Make the most of the popularity and anticipation that surround the launch of holiday offerings
Provide customers with a similar premium holiday experience they enjoy our retail stores
Help increase incremental sale by with seasonal coffee, merchandise and beverages
Provide customers seasonal coffee break options for coffee events featuring premium Starbucks Christmas Blend.

4. A Customer Favorite Starbucks Christmas Blend – back for the 27th year
A sweet, spicy combination of Latin American coffees, full-bodied Asia-Pacific coffees and aged Sumatra beans that add a soft, cedary spice.
Sizes:
5 & 9oz PP for brewing
Marketing
Counter Card
Decal – available to with coffee order
Limited Holiday Blend marketing available upon request. Decal and counter card
Counter Card and Decal

5. Holiday Gifting Options
The return of seasonal merchandise provides you a great opportunity to help increase average customer transactions

6. 16oz Red Seasonal Tumbler
Item
UOM
Cost
16oz Red Seasonal Tumbler
2/inner pack
$11.50 inner pack
Suggested SRP - $
Larger size from last year (16oz vs. 120z) and smaller ordering unit of measure.

7. Seasonal Coffee Sampler
Item
UOM
Cost
Seasonal Coffee Sampler – Six- 1.76oz universal ground bags: Christmas Blend, Espresso Christmas, Breakfast, Guatemala, Sumatra and Verona.
4/case
$35.20 – suggested SRP - $14.95
Decorative seasonal red box clearly displays gift pack with coffees available. Comes with a lid and ribbon for a all-inclusive gifting option.

8. Fontana Holiday Syrups
Item
UOM
Cost
Fontana Peppermint and Gingerbread syrup
4/case
$25.75/case
Recipe and marketing support for Peppermint and Gingerbread syrups
Peppermint Mocha
Peppermint Hot Chocolate
Gingerbread Latte
Other recipe and marketing support for seasonal beverages
Eggnog Latte
Chocolate Eggnog Coffee
Spiced Caramel Coffee
Tazo® Eggnog Chai Latte

9. Seasonal Coffee & Espresso Beverages
Images Not Final
Complimentary counter cards, table tents, recipe cards and posters available to support seasonal beverages.

10. Coffee Events for the Holidays
This year we’ve put together a holiday program targeting lodging coffee events for lodging accounts.
Supporting materials include:
Holiday break themed ideas
Separate sell sheet (lodging) with recommended break ideas.

11. Holiday Coffee Event Ideas
Take a look at some of our creative coffee break theme ideas, or come up with your own, to help satisfy and bring cheer to all of your guests/customers:
Winter Wonderland
A break designed around joys of winter. Wrap urns in holiday colors, spruce up serving area with items
like jingle bells or tinsel, or simply hang some holiday ornaments to create a more festive atmosphere. Playing
some of customers’ favorite holiday music is another great way to extend this theme.
Flavors
Organize your catering offering by flavor. Put out flavor notes to accentuate holiday beverages (e.g. gingerbread
men for gingerbread flavors, peppermints for peppermint flavors, etc.). Or decorate your serving area with
cupcakes or cookies featuring holiday-flavored frostings.
Origins
Use the origins of coffees and flavors to make a unique holiday set up. Determine celebrations and traditions that
origin countries enjoy around the holiday season and bring them into your own break. Giving a brief explanation of
each will encourage interest and discussion.
Customized
Create your own break centered around guests’ favorite holiday celebrations and customs. Anything guests have
asked for in the past is a great place to start.

12. Holiday Timeline National Account Sell-In Field Account Sell-In
August-September
Field Account Sell-In
September
Pre-Orders Begin
Blast going out to all accounts by October 10th
We Proudly Serve Product and Marketing Orders begin shipping
Week of November 7th
Starbucks Holiday Launch
November 15th

13. Appendix