1. CTE SHARKTANK CTE Intro Business Rotation Weston Broadbent

2. The Idea Divide into Groups Make a list of Problems they see / hear – What are some things you know a lot about? – Something bug you? – Something people complain about often? Now what are some Opportunities? Come up with a product (good or service) that would solve one of these issues.

3. The Research Figure out if people actually want your Product. – Write down your target market (age, gender, etc) – Come up with 3-4 options and survey 30 people. Put surveys into Excel and graph results (found on my website in Sharktank)

4. The Brand (Name, Logo, Slogan, Jingle) Each group to come up with a Name (example: Nike) Each group to come up with a Logo (Symbol – example: Swoosh) Each group to come up with a Slogan (Catchy phrase – example: Just Do It) Jingle is optional

5. The Numbers Write down expected costs to start your business (Research, Building, Set up) Write down expected Income / Expenses (Price) (use the template on the website) To better understand start up costs v. expenses see next slide.

6. START UP COSTS Technology of the Product Machines to build the product Building / Property Office Set up (computers, printer, etc) Patent EXPENSES Parts and Materials to make the product Labor Marketing

7. The Presentation Put together a presentation (you can do a Movie, PowerPoint, Prezi, etc.) Requirements: – Discuss the Product and how it solves a need – Discuss the Price (including the research and profit) – Include where/ how you will sell (Place – Online? In Walmart? From a stand? Door to Door?) – Persuade us this will be a success (Promotion) – Have presentation be around 1 1/2 minutes.

8. In the Tank: During Presentations a few things to keep in mind: – Presenters will have 2 minutes to present their product. During which time sharks will listen. – At the end of the presentation each shark will ask a question about the product (how it works, the costs, etc)

9. TO TURN IN: (email to weston.broadbent@wasatch.edu) Survey / Chart (Excel) Logo / Slogan Costs / Income and Expenses (Excel) Presentation (PowerPoint, Prezi, Movie, etc) – Included in this: Product (with an explanation of how great it is), Price (how much you will sell it for, what it costs you to make, and the profit, Place (where / how you will sell it, and Promotion (persuasion of what it is going to be successful).