1. Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Content is King of the Online World ImpactOnlineMarketing.com

2. Content – The Foundation of All Online Websites Blogs Social Media Facebook Twitter Pinterest LinkedIn Instagram Others ImpactOnlineMarketing.com

3. The Various Types of Content Text Video Audio Photos Infographics ImpactOnlineMarketing.com

4. Content – Where to Get Ideas Follow others you respect (blogs, social, etc) Search Google or Bing (“most popular xyz”…..) Tie to current events (what’s trending on Twitter) Use Google alerts Respond to common reader questions 101 topic ideas: http://startbloggingonline.com/101-blog-post-ideas-that-make-your-blog-hot/ ImpactOnlineMarketing.com

5. Written Content - Benefits Easiest for search engines to index Traditional content type Google wants “unique” ImpactOnlineMarketing.com

6. Written Content - Sources Write it yourself Hire it out: Fiverr Craig’s List constant-content.com or needanarticle.com Curation PLR – not unique (need to rewrite) ImpactOnlineMarketing.com

7. Video Content - Benefits Benefits of sight, sound and motion Appeals to those who don’t like to read Appeals to younger audiences in particular ImpactOnlineMarketing.com

8. Video Content - Sources Create it yourself Video camera (or iPhone/Droid) and mic Screen capture software (Jing) Animoto Hire someone to create Pull videos from YouTube or Vimeo ImpactOnlineMarketing.com

9. Audio Content – Benefits & Sources Adds variety in content delivery Folks can download to iPod and relisten Sources: Create it yourself http://www.wikihow.com/Record-Your-Voice-on-a-Windows-Computer Hire someone to record Tip: Transcribe audio into text for search engines ImpactOnlineMarketing.com

10. Photos – Benefits & Sources Adds visual interest to written content Opportunity to add titles and alt tags to help with SEO Sources: Your own photos Purchased stock photos (iStock, rf123.com, etc.) Photos you find online Danger with Google images TinEye.com Approved sources (IOM -> Resources -> Karen Recommends) ImpactOnlineMarketing.com

11. Memes – Benefits & Sources Used mostly in social media – humorous, viral content Share those passed along virally Make them yourself Meme creator – memegenerator.net –or- memecreator.org Use a tool like PicMonkey.com for more variety ImpactOnlineMarketing.com

12. Infographics – Benefits & Sources Used within blogs and websites to make points visually Also used in social media Pinterest huge source of infographics Google search for specific infographics Facebook length parameters – many infographics will not work ImpactOnlineMarketing.com

13. Content for Social Media Ideas above also applicable to social media Focus on Facebook here Facebook likes content variety Content ideas Follow others in your field to see what they post Follow leaders in your field on your social platform of choice Create files to store notes and ideas for future posts ImpactOnlineMarketing.com

14. Social Media Tracking Learn about: What types of content perform best? When does content draw most interaction? Examples from Facebook Insights Facebook Insights Likealyzer.com ImpactOnlineMarketing.com

15. Thank You for Attending This Course! Please complete evaluations. Let me know if I can ever be of help! karen@impactonlinemarketing.com 406-529-8931 ImpactOnlineMarketing.com