1. January, 2012 HoustonPBS

2. Education and KUHT The PBS Target Audience is made up of people from all parts of the community. We are your partner with your client, to be more than spots on television and deliver results. Our schedule delivers against higher education-higher income families. Lets us be more for you

3. Houston PBS Audience Profile Texas PBS Viewers are: Brand Loyal –75% of PBS viewers feel that companies that fund PBS have a commitment to quality and excellence –66% of PBS viewers would choose to buy a product from a –company that supports PBS, all other things being equal –62% of PBS viewers agree that underwriters are usually industry leaders Affluent –86% more likely to have shares in money market funds –86% more likely to own stocks –74% more likely to be members of charitable organizations –48% more likely to own a home valued at $500,000 Active and Engaged –97% more likely to visit a museum –50% more likely to visit zoos –39% more likely to attend live theater –37% more likely to go to musical performances Eclectic –32% more likely to read books –18% more likely to enjoy cooking for fun –29% more likely to listen to music Source: 2007 MRI Study and 2006 Harris Interactive Study

4. Kids and Parents Lifestyle, Cooking, Travel, EducationNews and Public AffairsPrimetimeBBC, Comedy & FictionPerforming ArtsVarious MonTueWedThuFriSatSun Arthur Consuelo Mack's WealthrackSigning Time! Martha SpeaksReligion & Ethics NewsCat In Hat Curious GeorgeKatie Brown WorkshopSuper Why! Cat in the Hat Beads, Baubles and JewelsDinasaur Train Super Why!Quilting Arts Sid The Science Kid Dinosaur TrainSewing with NancyBob the Builder Sesame Street Knitting DailyThomas & Friends Martin Yan's Hidden ChinaWordgirl Sid the Science KidEveryday FoodWild Kratts WordworldCook's CountryElectric Company Clifford the Big Red DogSimply MingMotorweek Barney & FriendsAmerican's Test KitchenThis Old House CaillouAver Eric Ask This Old House Place of our OwnThis Old HouseVictory Garden Dinosaur TrainAsk This Old HouseBurt Wolf Cat in the HatAmerican woodshop Great Performances Maya & MiguelRed Green Show ArthurP. Allen Smith Garden CyberchaseTexas Parks and Wildlife WordworldDaytripper BioCentury this Week Wild Kratts Globe Trekker Platts Energy Electric Company This week in Defense BBC World News America Lawrence Welk Show Red, White & Blue Nightly Business ReportHouston 8 PBS NewshourAntique Roadshow Loopdiver Great Performances Antique RoadshowHistory DetectivesNature Hetty Wainthrop Washington WeekMr. Bean Red, White & BlueMy Family Antique RoadshowAmerican ExperienceNovaDoc Martin Houston 8 New Tricks Daytripper Martin LuthurFrontlineNovaMI-5 Great Performances Doctor Who Masterpiece Classic Why Quilts Matter Independent Lens Nova ScienceNow OutnumberedLiving Smart Austin City Limits Typeface Interviews with ErnieMcLaughlin Group Rick Steve's Europe Houston 8Rudy Maxa's WorldEbert Presents Movies Soundstage Eastenders Charlie Rose Satuday Night EncoreMI-5 Tavis Smiley Typical KUHT Programming Week

5. Underwriting Rates Rates effective 12/01/2011 KUHT-TV (8.1) :30 second rate Frequency Package Plans DaypartsM-FSatSunM-Sun Adults ROS, 5:30p-12a$300 $300 $300 $300 Kid ROS, 6:30a-5:30p$200 $110 $110 $175 Specific Time Periods DaypartsM-FSatSunM-Sun Early Fringe, 5:30p-6p$200 $200 $150 $150 Primetime, 7pm-11pm$400 $400 $400 $400 Late Fringe, 11pm-1am$100 $100 $100 $100 Special Program sponsorships Details on programs and rates available upon request-see program schedule for complete list. Discounts available on multi-week contracts :15 second rates are 60% of :30