1. BuZZone for Trade Shows: Searching for New Partners and Efficiently Exchanging Information The product is developed by Bacup IT

2. Problem description: Situation Situation: You are a visitor at a trade show You have no booth You are extremely interested in meeting more people and making new business contacts

3. What you can do without BuZZone: Walk through all booths on the showfloor Listen to the talks of other visitors, trying to find potentially useful contacts Distribute your marketing materials to other people, trying to make someone interested in your projects Problem Description: Without BuZZone

4. Problem Description: Result Expected results: Walking around booths did not bring new contacts You physically had no time to walk through the entire trade area You lost an opportunity to make contacts with trade show visitors who are in the same situation You feel that you have lost many opportunities to make new contacts at this trade show

5. Solution: BuZZone: A General Scenario At the entrance to the show, a visitor: Borrows a PDA with installed BuZZone, OR Buys a copy of the BuZZone application for his/her PDA Trade show service representatives: Help you create your business profiles and give instructions on how to use the system Download your photo and documents and organize your virtual booth While the visitor is walking over the trade area, BuZZone: Searches for contacts by a preset business profile Exchanges information with other virtual booths The system has found a contact matching the visitor's search criteria. The user can: View the profile of this person and start talking Exchange messages or documents and, in case of mutual interest, arrange a personal meeting When the user leaves the trade show: He gives back the PDA borrowed Trade show service representatives save personal data on his/her medium

6. BuZZone: Configuration System configuration: A PDA running Pocket PC 2002/2003 Wireless communication: a built-in Bluetooth module or a compact flash card with Bluetooth capability (Compact Flash II card) BuZZone properly installed and configured

7. BuZZone: How It Works How BuZZone works: Several BuZZone devices appear in the range of 30 m one from another These devices find one another using Bluetooth and exchange business profiles The systems notify their users about new contacts within the operation range The users view business profiles, exchange text and voice messages, talk in the phone mode The users participate in forums extending the Bluetooth coverage area

8. Bluetooth Wireless Communication Technology Advantages of Bluetooth technology: Supports many types of devices Different types of devices can be integrated into a wireless network: computers, mobile phones, smartphones, and handhelds Small and cheap radio transmitter Low power consumption Easy to be integrated in various devices An ability to send signals outside the visible area (within a 30 m range) A wireless communication means for short-range communication and networking

9. BuZZone: Key Features (1) A Bluetooth enabled handheld computer with installed BuZZone allows the users to: Find partners by their business profiles Contact and communicate with potential partners in text and voice modes Exchange electronic documents, business cards, and marketing documents Organize a virtual booth Set up a forum or broadcast messages extending the Bluetooth coverage area

10. BuZZone: Key Features (2) A Bluetooth enabled handheld computer with installed BuZZone allows the users to: Communicate in phone mode for free Conveniently capture leads, organize interviews or voting among the participants at a trade show Send news and announce trade show events Save all received files, contacts, and history and export the saved data to other media after the exhibition is over

11. BuZZone: Service BuZZone Support Service Functions: Leasing / selling the BuZZone application Assist in creating a business profile and making photos Customize search criteria (profiles) Advising on how to use the system, troubleshooting Downloading data to create a virtual booth and save data to a visitor's medium

12. BuZZone: Search Search for New Contacts at a Trade Show: Customize profiles: contact and personal information (including a photo), business interests and goals Automatic regular scans for similar devices within the range of 30 meters When a potential contact appears, the system will notify you about this using either sound or graphics BuZZone stores found contacts with their business profiles

13. BuZZone: Communication Making the First Contact: View the business profile of another PDA owner and initiate a contact Accept / reject an initiating message depending on the business profile of another user Communication with Partners: Exchanging text messages Exchanging voice messages Speaking in phone mode

14. BuZZone: Forums BuZZone users can organize forums: start topics and post messages BuZZone broadcasts messages through intermediate devices, thus extending the Bluetooth coverage area Every user can subscribe to forums of interest or start his/her own forum, start new topics and post messages With BuZZone-based forums, everyone can easily broadcast news, announce events, start discussions, advertise products or services, or interview show participants

15. BuZZone: Virtual booth Virtual booth: Exchange your Documents and Advertising Materials: View electronic documents available on the contact's PDA and download them to your device Upload your documents to the contact's device Configure the system to automatically exchange electronic documents with booths and other Bluetooth enabled devices if the business profiles match the preset search criteria

16. BuZZone: News, announces and voting With forums, BuZZone users can: Interview other exhibitors, organize voting Announce trade show events (for example, developers of mobile solutions are invited to take part in a meeting at a cafeteria on the first floor at 15-00) Broadcast news about you or your product In addition, the support service can announce events and broadcast information messages to all users

17. BuZZone: Additional features Possible additional features: When the user gives back the PDA, trade show service representatives can save all data collected during the trade show (electronic documents, communication history) to user's media (floppy disk, flash card) Determine an approximate distance to another device by measuring the strength of the Bluetooth signal

18. Integration with other trade show services BuZZone can be integrated with the following trade show services: Trade show reference system that might include a list of participants (exhibitors) and a list of booths; you can search for specific entries in the lists Trade show navigation systems and maps Additional services, such as making reservations at restaurants, calling a taxi, etc

19. BuZZone Advantages Functional Advantages "Smart" search for partners by a preset business profile. Viewing profiles of remote contacts, including business information, photo, and sound Convenient communication modes: text messages, voice messages and speaking in phone mode Broadcasting messages, thus extending the Bluetooth coverage area Saving and exporting all documents and the communication history collected during a trade show

20. BuZZone Advantages Technical Advantages A 100% guarantee that the contact found is located nearby An ability to search and communicate outside the visible area Broadcast messages: coverage area is potentially unlimited An easy-to-deploy solution: no additional radio transmitters or access points are required The number of interacting devices is potentially unlimited Sufficient storage capacity for saving advertising materials, the history and information about the contacts found

21. Technical Specifications BuZZone is designed on a specific Bluetooth level architecture DevicesPersonal Digital Assistants (PDAs) and laptops Operating systemsMicrosoft PocketPC 2002/2003 and Microsoft Windows 2000/XP Bluetooth modulesEmbedded, USB compatible, Compact Flash Type II cards, PC Card (PCMCIA) RangeAbout 30 meters. Unlimited when communicating via forums. Specifications:

22. Contact Information Bacup IT welcomes any suggestions or comments regarding the improvement, implementation, and promotion of the BuZZone product. http://www.buzzone.net http://www.bacup-it.com info@buzzone.net phone/fax: +7 3832 272406 Novosibirsk, Russia BuZZone is designed by Bacup IT.