1. LA.COM E-mail Blast Opportunities With production costs and mail delivery charges continually increasing, e-mail promotion has become a viable marketing solution delivering immediate results to advertisers. La.com Guarantee 8% Open Rates

2. Product Summary E-mail marketing is more powerful than ever. According to Jupiter Research, e-mail budgets are continuing to increase, with $2.1 billion predicted to be spent on e-mail marketing by the year 2012. Benefits of E-mail Marketing: -Trackable and measurable. -Response can be immediate. -Ability to target specific recipients. -Can deliver a message at a specific time.

3. NEED/OPPORTUNITY THE MAJOR ADVANTAGE OF E-MAIL MARKETING IS THE ABILITY TO DISTRIBUTE INFORMATION TO A WIDE RANGE OF SPECIFIC, POTENTIAL CUSTOMERS AT A RELATIVELY LOW COST. IT IS LESS EXPENSIVE THAN OTHER MEDIA. IT IS INSTANT. AN E-MAIL CAN ARRIVE IN A FEW SECONDS. IT ALLOWS AN ADVERTISER TO “PUSH” A MESSAGE TO A SPECIFIC AUDIENCE. CAN TRACK OPEN RATES AND ACTUAL CLICK-THROUGHS TO A WEB SITES. ADVERTISERS CAN GENERATE REPEAT BUSINESS AFFORDABLY. ADVERTISERS WILL REACH E-MAIL SUBSCRIBERS WHO HAVE “OPTED IN” (CONSENTED) TO RECEIVE E-MAIL COMMUNICATIONS ON SUBJECTS OF INTEREST TO THEM. OVER HALF OF INTERNET USERS CHECK OR SEND E-MAIL EVERY DAY AND RECEIVE E- MAIL VIA HAND HELD DEVICES. E-MAIL MARKETING IS PAPER-FREE. SAVES PRINTING AND POSTAGE COSTS – GO GREEN!

4. In defining your target audience, you may consider : Location Gender Age Range Income Range Marital Status Home Ownership Industry Job Title Etc…

5. AUTOMOTIVE Advertiser Mark Christopher Auto Center’s Demographics Specific Cities in S. CA HHI: $50K+ Quantity: 52,099 Broadcast Results Open Rate: 18.45% Click-through Rate: 2.38%

6. Entertainment/Sports Advertiser LA Galaxy Demographics Soccer Fans Orange County, South Bay LA Quantity: 100,000 Broadcast Results Open Rate: 24.10% Click-through Rate: 2.83%

7. Entertainment/Clubs Advertiser Club Red Demographics Singles Age 21-40 Night Clubbing/Dining Certain cities Quantity: 50,000 Broadcast Results Open Rate: 23.16% Click-through Rate: 1.23%

8. Hotel/Resort Advertiser MiraMonte Resort & Spa Demographics Families with children Interest in travel Specific counties in S. CA Quantity: 50,000 Broadcast Results Open Rate: 19.84% Click-through Rate: 2.34%

9. La.com e-blast rates: 0- 50K = $30.00 cpm 51K – 200k= $25.00 cpm 201k – 350K= $22.50 cpm 351k – 500k= $18.50 cpm 501k – 1MM = $17.50 cpm 1MM PLUS = $15.00 cpm Contact : Sergio Verdejo Svedejo@la.com Phone:562-298 2857