1. Architects of Global Business | Research Strategy Community Five Disruptions Shaking the Foundation of the Modern Enterprise Phil Fersht Chief Executive Officer HfS Research Vinnie Mirchandani President Deal Architect, Inc. Ned May Senior Vice President HfS Research

2. © 2013 HfS Research Ltd.Proprietary │Page 2 International Diplomacy in the 1990s Confusing times for diplomats – Decline of Moscow and Tokyo – Fragmented Eastern Europe – Emergence of EU and China Clients and Sourcing Advisors similarly confused by today’s changing IT world Risk of “Cold War thinking” for changed times

3. © 2013 HfS Research Ltd.Proprietary │Page 3 From systems of Record to systems of Advantage From Back to Front Office – Revenue (product/customer) centric tech now dominates CEO focus Tech Advantage is fleeting – Often lost over a few months, not years Irrespective of industry, every entity is now a technology company

4. © 2013 HfS Research Ltd.Proprietary │Page 4 Explosion in Technology Categories Social Mobile Analytics Cloud Well, keep going…. Complex Event Processing Next-Gen Shop Floor Mass Customization Wearable Computing Keep Going….

5. © 2013 HfS Research Ltd.Proprietary │Page 5 Shifting Business Models Everything as a service McKinsey Solutions Sharing economy Freemium pricing Whole range of non-linear, headcount independent models

6. © 2013 HfS Research Ltd.Proprietary │Page 6 Changing Talent Landscape More In-sourcing Many more services boutiques Digital agencies, analytics specialists, cloud services Vendors from left field GE and Foxconn are two of the largest outsourcers now in $$ and headcount.

7. © 2013 HfS Research Ltd.Proprietary │Page 7 Evolving Location Risks and Perceptions Secondary Cities in India Data Privacy Risks in US Crowdsourcing from everywhere

8. © 2013 HfS Research Ltd.Proprietary │Page 8 Thank you! For more information: Vinnie Mirchandani, President Deal Architect, Inc vm@dealarchitect.com Phil Fersht, CEO HfS Research phil.fersht@hfsresearch.com Ned May, SVP HfS Research ned.may@hfsresearch.com