1. Discover Scuba and Snorkeling Programs
Dive Now!

2. Overview Dive Today – a Philosophy Discover Scuba
Discover Scuba Diving
Discover Snorkeling
Skin Diver
Marketing Workshop

3. – a Philosophy What is Dive Today?
A simple approach to introducing people to diving – you lead with the dive experience
Traditional approach led with academics – this turned many people off
To compete with other recreations, adopting this philosophy is crucial

4. – a Philosophy What is Dive Today?
It promotes the concept that anyone who is diving is a diver or is snorkeling is a snorkeler
Anytime you breathe off scuba underwater, you’re diving – even in a pool
Anytime you use a mask and snorkel to peer underwater, you’re snorkeling
It encourages inclusion rather than exclusion – it welcomes first time divers

5. – a Philosophy
How do you incorporate Dive Today into scuba and snorkeling programs?
Get people into the water as soon as possible
Refer to both confined water and open water experiences as dives
Call participants and students – divers or student divers

6. – a Philosophy
How do you incorporate Dive Today into scuba and snorkeling programs?
Highlight how knowledge development supports and enhances the dive experience
Encourage independent learning
Keep knowledge review sessions concise
Explain how dive experience may be credited toward other PADI programs

7. Discover Scuba
What is the purpose and value of the Discover Scuba experience?
It allows people to try diving in a pool or other confined water site
Letting people see how easy and fun it is overcomes their anxiety and objections
Some people hesitate to commit to a course – being able to try it answers their questions
To compete with other recreations, people must be able to dive quickly and conveniently

8. Discover Scuba
What is the purpose and value of the Discover Scuba experience?
Bubblemaker (part of DS) introduces youngsters to scuba diving
Because life-long interests begin in childhood, it’s important for the dive industry’s future

9. Knowledge Review Discover Scuba

10. Discover Scuba How do you conduct the Discover Scuba experience?
Discover Scuba Instructor Guide
How do you conduct the Discover Scuba experience?
At the confined water site:
Have participants complete and sign the PADI Discover Scuba/Discover Scuba Diving Statement
Review important information using the Discover Scuba Diving Flip Chart
Help participants don and adjust their equipment
Review breathing rules, equalization techniques and regulator clearing
Supervise participants as they swim and play
Have games and water toys to enhance experience

11. Discover Scuba How does Discover Scuba link to other PADI programs?
When conducted by a Teaching status PADI Instructor, participants may learn the skills from Confined Water Dive One of the Open Water Diver course
Participants should be comfortable and express a desire to learn more
Don’t introduce skills too soon — it detracts from the experience

12. Discover Scuba How does Discover Scuba link to other PADI programs?
Participants who master the skills may earn credit towards the PADI Scuba Diver or Open Water Diver course OR the session may count as Waterskills Development for Discover Scuba Diving

13. Discover Scuba
How can you market and promote the Discover Scuba experience?
Show — Scuba: Experience Your First Breath

14. Discover Scuba
How can you market and promote the Discover Scuba experience?
Offer Discover Scuba anytime a customer asks about trying diving
Be ready to jump in the water whenever it’s convenient for customers
Schedule regular sessions or offer it whenever other training is occurring in confined water
Conduct experiences at a variety of social events — parties, meetings, conventions, trade shows, community events, fairs, etc.

15. Discover Scuba
How can you market and promote the Discover Scuba experience?
Provide customers with incentives to bring friends and family in for Discover Scuba
Promote Discover Scuba as the first step toward scuba certification

16. Discover Scuba Diving
What is the purpose and value of Discover Scuba Diving?
It allows people to try diving in an open water environment
Some people want more adventure from their first dive experience than they can get in confined water
Others still have questions about whether they should commit to a course
Other recreations, especially in resort areas, compete for people’s time and money — Discover Scuba Diving offers excitement and instant gratification for thrill seekers

17. Discover Scuba Diving
What is the purpose and value of Discover Scuba Diving?
Conducting Discover Scuba Diving experiences is a primary business in resort areas, however, it may be conducted anywhere that offers noncertified divers a positive and enjoyable experience

18. Knowledge Review Discover Scuba Diving

19. Discover Scuba Diving
How is the Discover Scuba Diving experience structured? Discover Scuba Diving Instructor Guide
Three parts — Knowledge Development, Waterskills Development and an open water dive
Knowledge Development covers basic dive safety information and overviews the dive experience
Present information by a pool, on a beach, boat, etc. using the Discover Scuba Diving Flip Chart
Participants should view both parts of the video – Scuba: Experience Your First Breath

20. Discover Scuba Diving
How is the Discover Scuba Diving experience structured? Discover Scuba Diving Instructor Guide
Waterskills Development introduces participants to scuba and teaches them how to perform dive skills
Session usually takes place in a pool or other confined water site
There is an option for conducting session in deeper water using lines or a hang bar from a surface support station
Open water dive allows exploration of a local dive site under supervision

21. Discover Scuba Diving
How does Discover Scuba Diving link to other PADI programs?
Waterskills Development session may be credited as Confined Water Dive One of PADI Scuba Diver or Open Water Diver course
Open Water Dive is the same as Open Water Dive 1 from the Open Water Diver course
Links provide incentive for participants to continue their education
When participants find out that PADI Scuba Diver only requires 3 confined water dives and 2 open water dives, they realize they’re well on their way to earning this certification

22. Discover Scuba Diving
How can you market the Discover Scuba Diving experience?
Promote it as a quick and convenient way to explore a local dive site
Emphasize that participants get to dive right away
Highlight the family aspect – children as young as 10 may participate
Explain that it may count toward certification

23. Discover Scuba Diving
How can you market the Discover Scuba Diving experience?
Offer it as part of a dive travel package for noncertified family members
Work with travel agents, hotels and guest activity centers
Promote it to Discover Scuba participants as the next step

24. Discover Snorkeling
The snorkeling market is huge – it includes almost everyone – yet few snorkelers seek out the services of dive professionals. Why?

25. Discover Snorkeling Why?
1. You don’t need instruction to have fun snorkeling.
2. You don’t need fancy equipment to snorkel.
3. You don’t need a guide to explore a local site.
4. Snorkelers associate dive centers, dive resorts, and dive instructors exclusively with scuba diving.
5. Scuba divers talk about snorkeling as a “boring” activity compared to diving or suggest that snorkeling is a “step down” from diving. Thus, snorkelers avoid things associated with scuba diving.

26. Discover Snorkeling What is PADI’s snorkeling philosophy?
People want to see and interact with the underwater world — snorkeling is a means to see what’s below the surface
Snorkeling is easy and safe — no instruction is necessary, but professional guidance is helpful
Snorkelers may not want to be scuba divers

27. Discover Snorkeling
What is the purpose and value of Discover Snorkeling?
It takes the approach that snorkeling is a valid activity
Snorkelers can benefit from the services of dive professionals
Services must be different and separate from those offered to scuba divers
It allows you to tap into the snorkeling market with an informal program
Offer it to snorkelers using masks and snorkels or those using supplied air snorkeling units

28. Knowledge Review Discover Snorkeling

29. Discover Snorkeling
How is Discover Snorkeling structured? Discover Snorkeling Instructor Guide
Discover Snorkeling has no formal structure, however, it can be organized to provide an enjoyable local snorkeling experience
Your role may be as an equipment counselor, aquatic life expert or as a tour guide

31. Discover Snorkeling
How is Discover Snorkeling structured? Discover Snorkeling Instructor Guide
Example of an experience:
1. Have participants fill out an assumption of risk/liability release
2. Have the participants watch the Discover the Underwater World video and look through the Snorkeler’s Field Guide
3. Explain considerations for snorkeling in the local environment
4. Brief participants on interesting local aquatic life they may see and introduce appropriate interaction by discussing Project AWARE

32. Discover Snorkeling
How is Discover Snorkeling structured? Discover Snorkeling Instructor Guide
Example of an experience:
5. Familiarize participants with the selection, fit and care of personal snorkeling gear
6. Suggest additional items such as fish identification slates and underwater cameras
7. Lead a tour or follow along – be ready to lend assistance or point out interesting features
8. Award Discover the Underwater World decals or Project AWARE certificates
9. Provide information about additional adventures and other PADI programs

33. Discover Snorkeling
How can you market Discover Snorkeling? Discover Snorkeling Instructor Guide
To attract snorkelers, you must specifically cater to them separately from scuba divers
Advertise and conduct exclusive snorkeling tours
Designate an area of dive center/resort as a Snorkeling Center
Market snorkeling as a means to see the underwater world
Focus on the creatures and sights, rather than on the equipment or techniques

34. Discover Snorkeling
How can you market Discover Snorkeling? Discover Snorkeling Instructor Guide
Promote Discover Snorkeling, and Discover the Underwater World materials, to families, youth groups, schools, environmental clubs, senior groups, travelers and other water-sports enthusiasts

35. PADI Skin Diver
What is the purpose and value of the PADI Skin Diver course?
Not everyone wants to, or can, be a scuba diver — yet for some snorkeling is not enough
Course allows divers to enjoy themselves while building confidence in their skin diving ability, developing judgment and gaining experience under supervision
For 8 and 9-year-olds who are too young for scuba, earning a PADI Skin Diver certification is an important and rewarding step

36. Knowledge Review PADI Skin Diver

37. Skin Dive Instructor Guide
PADI Skin Diver
Skin Dive Instructor Guide
How is the PADI Skin Diver course structured?
Two parts — Knowledge Development and Water Training
An open water dive is optional
Knowledge Development covers information on equipment, diving science, the environment, problem management and safe practices of skin diving in the local area
Adjust sequence, depth and scope based on the age level and interests of divers
Present information in a nontechnical manner and let questions guide your discussion

38. Skin Dive Instructor Guide
PADI Skin Diver
Skin Dive Instructor Guide
How is the PADI Skin Diver course structured?
Water Training covers techniques of donning equipment, entering the water, checking buoyancy, surface swimming, snorkel clearing and surface dives
Session may take place in a pool or other confined water site
Divers must meet the performance requirements
Schedule additional sessions
Although optional, the dive adds value
Conduct it whenever possible to let divers apply what they’ve learned while exploring a dive site

39. PADI Skin Diver
How does the PADI Skin Diver course link to other PADI programs?
Open water dive is the same as the Optional Skin Dive from the Open Water Diver course
PADI Skin Diver, PADI Scuba Diver and PADI Open Water Diver students can all participate in the dive, which may allow families to complete portions of their training together
PADI Divemasters or AIs can independently conduct the dive, which allows the PADI Instructor to work with other student divers
Use Discover Snorkeling program materials to supplement training and add interest

40. PADI Skin Diver How can you market the PADI Skin Diver course?
For avid 8 and 9-year-old Bubblemakers, promote the course as a way to earn their first diving certification
For enthusiastic Discover Snorkeling participants, offer it as the next step
For families, advertise the course as a fun way to spend time in the water building confidence and increasing aquatic ability

41. PADI Skin Diver How can you market the PADI Skin Diver course?
Combine PADI Skin Diver with the Open Water Diver course which allows divers to earn two certifications
Offer the course as an add-on when customers purchase mask, snorkel and fins

42. Marketing Workshop

43. We’ve looked at . . . Dive Today – a Philosophy Discover Scuba
Discover Scuba Diving
Discover Snorkeling
Skin Diver
Marketing Workshop