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1 The Echo Boom/Millennials… Much is expected of the children born between 1982 and 2000, an 80 million in number cohort variously called : Generation Y Echo Boom Net Generation Millennials
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2 Generations Each generation is not a linear extension of the one before Each generation is shaped by the events and culture into which it is born Each generation approaches life stages in different ways
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3 Overview of the Generations Common experiences shape each generation’s attitudes, values & behavior (Ex. social, economic and political events) Generational characteristics help us recognize the different perspectives and priorities of each generation Generational differences have implications in the workplace, classroom, and social settings
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4 G.I. (born 1900-1924)Loyal Silent (1925-1942)Traditional Baby Boomers (born 1943-1960)Optimistic Generation X-ers (born 1961-1981)Skeptical Millennials (born 1982- )Realistic From When Generations Collide by Lynne C. Lancaster and David Stillman Living Generation Comparison Today there could be as many as four distinct generations in one classroom or seated across from one another at a conference table
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5 Silent-Traditionalists (born 1925-1942) Other Names: Matures, The Swing Generation, Veterans Common event: Bombing of Pearl Harbor Traits: Grew up in “do-without” era Dedication, sacrifice, savers Duty, honor, country Respect authority; comfortable with hierarchy Like details; uncomfortable with ambiguity and change Age = Seniority
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Silent-Traditionalists Core Values Dedication Hard Work Conformity Law and Order Patience Delayed Reward Duty Before Pleasure Adherence to Rules Honor Veterans Core Values Dedication Hard Work Conformity Law and Order Patience Delayed Reward Duty Before Pleasure Adherence to Rules Honor Veterans Important Events Lindbergh Completes First Transatlantic Flight Stock Market Crash Depression The New Deal Social Security Pearl Harbor FDR Dies Korean War Important Events Lindbergh Completes First Transatlantic Flight Stock Market Crash Depression The New Deal Social Security Pearl Harbor FDR Dies Korean War Kewpie Dolls, Mickey Mouse, Flash Gordon, Radio, Wheaties, Tarzan, Jukeboxes, Blondie, The Lone Ranger, McCarthy Cultural Memorabilia
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7 The Silent-Traditionalists Generation Post Depression FDR Social Security World War II First Computer Pearl Harbor Korean War The American Dream
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8 Baby Boomers (born 1943-1960/63) Optimistic Common event: President Kennedy’s Assassination Traits: Grew up in one of the healthiest economies Optimistic Workaholics; created the 60-hour workweek Defined by their job Consumers; success is largely visible Love-hate relationship with management; likely to challenge authority but want leadership positions
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The Baby Boomers 1943–1960/63 Core Values Optimism Team Orientation Personal Gratification Health and Wellness Personal Growth Youth Work Involvement Core Values Optimism Team Orientation Personal Gratification Health and Wellness Personal Growth Youth Work Involvement Important Events Rosa Parks First Nuclear Power Plant The Civil Rights Act Cuban Missile Crisis John Glen Martin Luther King Leads March on Washington, D.C. President John Kennedy assassinated National Organization for Women Founded Martin Luther King and Robert F. Kennedy assassinated Important Events Rosa Parks First Nuclear Power Plant The Civil Rights Act Cuban Missile Crisis John Glen Martin Luther King Leads March on Washington, D.C. President John Kennedy assassinated National Organization for Women Founded Martin Luther King and Robert F. Kennedy assassinated “The Ed Sullivan Show,” Fallout Shelters, Poodle Skirts and Pop Beads, Slinkies, TV Dinners, Hula Hoops,The Peace Sign, “Laugh In” “The Ed Sullivan Show,” Fallout Shelters, Poodle Skirts and Pop Beads, Slinkies, TV Dinners, Hula Hoops,The Peace Sign, “Laugh In” Cultural Memorabilia
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10 Baby Boomers Civil Rights JFK Cuban Missile Crisis Vietnam Xerox Copier Moon Landing Woodstock Women’s Lib.
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The Baby Boomers
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12 Generation X (born 1961-1981) Skeptical Common event: The Challenger Explosion Traits: Grew up when national institutions came under question. Ex: inflation, oil shortage, Watergate Layoffs; end of lifelong employment for their parents No common heroes Wary of commitment, professionally and personally Cynical & pessimistic Comfortable with change Self-reliant; fend for themselves, they were the latch-key children
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The Gen Xers 1961–1981 Core Values Dedication Hard Work Conformity Law and Order Patience Delayed reward Duty before pleasure Adherence to rules Honor Core Values Dedication Hard Work Conformity Law and Order Patience Delayed reward Duty before pleasure Adherence to rules Honor Important Events Women’s Liberation Protests Watergate Scandal Energy Crisis begins Tandy and Apple market PCs Mass Suicide in Jonestown Three Mile Island US Corporations begin Massive Layoffs Iran Hostage Crisis John Lennon shot and killed Ronald Reagan inaugurated Challenger disaster Exxon Valdez Oil Tanker Spill Important Events Women’s Liberation Protests Watergate Scandal Energy Crisis begins Tandy and Apple market PCs Mass Suicide in Jonestown Three Mile Island US Corporations begin Massive Layoffs Iran Hostage Crisis John Lennon shot and killed Ronald Reagan inaugurated Challenger disaster Exxon Valdez Oil Tanker Spill “The Brady Bunch,” Pet Rocks, Platform Shoes, “The Simpsons,” “Dynasty,” ET, Cabbage Patch Dolls Cultural Memorabilia
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Generation X Energy Crisis Watergate First PC’s Corporate Layoffs John Lennon’s Murder The Challenger Disaster Exxon Valdez Fall of The Berlin Wall Aids
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16 Traditionalists (born 1925 -1942) Traditionalists (born 1925 -1942)Loyal Baby Boomers (born 1943-1960) Baby Boomers (born 1943-1960)Optimistic Generation X-ers (born 1961-1981) Generation X-ers (born 1961-1981)Skeptical Millennials (born 1982- ) Millennials (born 1982- )Realistic From When Generations Collide by Lynne C. Lancaster and David Stillman Generational Comparison
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17 View on Career Goals From When Generations Collide by Lynne C. Lancaster and David Stillman Traditionalists Baby Boomers Gen Xers Millennials Build a Legacy Build a Stellar Career Build a Portable Career Build Parallel Careers
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18 View on Rewards From When Generations Collide by Lynne C. Lancaster and David Stillman Traditionalists Baby Boomers Gen Xers Millennials The satisfaction of a job well done Money, title, recognition, the corner office Freedom is the ultimate reward Work that has meaning for me
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19 View on Life Balance From When Generations Collide by Lynne C. Lancaster and David Stillman Traditionalists Baby Boomers Gen Xers Millennials Support me in shifting the balance Help me balance everyone else and find meaning myself Give me balance now, not when I’m sixty-five Work isn’t everything; I need flexibility so I can balance all my activities
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20 View on Job Changing From When Generations Collide by Lynne C. Lancaster and David Stillman Traditionalists Baby Boomers Gen Xers Millennials Job changing carries a stigma Job changing puts you behind Job changing is necessary Job changing is part of my daily routine
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21 View on Feedback Traditionalists No news is good news Baby BoomersFeedback once a year, but with lots of documentation Gen XersSorry to interrupt, but how am I doing? MillennialsFeedback whenever I want it at the push of a button From When Generations Collide by Lynne C. Lancaster and David Stillman
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22 View on Training & Development TraditionalistsI learned the hard way; you can too! Baby BoomersTrain ‘em too much and they’ll leave. Gen XersThe more they learn, the more they stay. MillennialsContinuous learning is a way of life. From When Generations Collide by Lynne C. Lancaster and David Stillman
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