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Published byAudrey Evans Modified over 9 years ago
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Research In Motion November 9, 2006 Ottawa Wireless Cluster
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Jesse Boudreau Vice President BlackBerry Software
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RIM Overview Over 6 million subscribers, next milestone 10 million FY 2006 revenue - $2.07 Billion, up 53% >180 carriers in 60 countries Over 500 ISV partners New BlackBerry Pearl and Handheld 4.2
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Geographic Expansion - Recently Announced Carrier Partnerships NTT DoCoMo – Japan Taiwan Mobile – Taiwan KT Powertel - Korea China Mobile – China LUXGSM – Luxembourg TMN – Portugal SmarTone – Hong Kong Mobiltel – Bulgaria MobiFon - Romania Polkomtel – Poland Amena – Spain Etisalat – United Arab Emirates T-Mobile – Croatia TIM Argentina – Argentina Siminn – Iceland CBeyond – US US Cellular – US Sunday - HongKong Countries with BlackBerry coverage Number of networks doubled year over year => targeting >100 more this fiscal year
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Benefits Of the BlackBerry Platform: A Holistic Approach To Securing Wireless Devices
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BlackBerry Location Based Services Market Background Location Based Services in the Wireless Industry –Slow initial adoption - Rapid projected growth Key Verticals - Construction, Business services, Public sector, Manufacturing, Health Care 1-2 Billion A-GPS enabled handsets by 2010 (Worldwide) 2 Million U.S. Enterprise LBS subscribers by 2010 –1 Million by 2007 Frost and Sullivan - 2005 Maps/location: 4% in-use today vs. 47% desired feature AOL U.S. cell phone survey, March 06 BlackBerry and LBS before BlackBerry Maps ™ ? –The BlackBerry Platform supports Location-Based Services JSR179 Location API support –Embedded GPS support Several highly successful third party deployments –i.e. TeleNav, TeleMaps, etc… Other non-GPS-based ‘mapping’ applications such as Google Maps
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BlackBerry Maps™ –Feature of BlackBerry Device Software v4.2 and Beyond All BIS and BES service offerings Downloadable add-on for v4.1 Devices –Assist 3 rd Party Development of Map/Location Enhanced Applications Helps drive awareness and drive 3 rd party application availability and adoption for the BlackBerry platform –Turn a handful of ISV 3 rd Party Apps into Dozens and Hundreds! RIM does heavy lifting development & no-cost GIS license which benefits 3 rd parties –Ease development, quicker time-to-market, lower cost, etc… Highly bandwidth efficient implementation (Vector-based, not Bitmap-based) Support 3 rd Party Innovation such as Asset Tracking, Logistics, Turn-by-Turn, etc… Available APIs (v4.2) –Invoke Maps from third party applications, etc… –BlackBerry Experience Optimized – Compression, Vector Images –Network/bandwidth friendly, Reduced Latency Basic mapping and static routing Integrated with Address Book addresses, etc… BlackBerry Location Based Services Introducing BlackBerry Maps™
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Bitmap Images –A collection of “bits” (pixels) which form an image in matrix Characteristics –Large size!!! –Do not scale (map zoom) »New image required Vector Images –Mathematical Definitions Characteristics –Small relative size –Improved scaling BlackBerry Location Based Services Benefits of Vector versus Bitmap Images Using Vector Images combined with Powerful Compression provides ~10:1 Bandwidth Efficiency!!!
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BlackBerry Maps™ –Mapping & Location Locate/Find it by address Show me route/directions from Point A to Point B Share a map – send to you via Email or PIN Messaging Find me (User location) and Track me via GPS if embedded or via Bluetooth GPS peripheral API’s for 3 rd Parties to build Maps into their Applications! Address Search BlackBerry Location Based Services Introducing BlackBerry Maps™ Directions
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BlackBerry Maps New Application for the BlackBerry Pearl Map any place in Canada or the US and quickly zoom and pan
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BlackBerry Maps New Application for the BlackBerry Pearl Integration with the Address Book to easily view maps of the home or work address of your contacts
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BlackBerry Maps New Application for the BlackBerry Pearl Get directions from anywhere to anywhere in Canada or United States…..
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BlackBerry Maps New Application for the BlackBerry Pearl Email maps to anyone in the world
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BlackBerry Maps New Application for the BlackBerry Pearl Never get lost in a city again - Pair with a GPS puck to find your real-time exact location
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Building BlackBerry Partnerships ISVs –Applications and middleware Peripheral Vendors –Hardware products for extending BlackBerry to the physical world Systems Integrators and Solution Providers –Custom integration and development services Wireless Operators –Customer account management and wireless service Over 450 enterprise applications 1000’s of “lifestyle” applications
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More information www.BlackBerry.com/developers
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Questions
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