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Partnership DirectionSeptember 2010 1 CreaJeunes: creation of entreprises by youth of the suburban areas.

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Presentation on theme: "Partnership DirectionSeptember 2010 1 CreaJeunes: creation of entreprises by youth of the suburban areas."— Presentation transcript:

1 Partnership DirectionSeptember 2010 1 CreaJeunes: creation of entreprises by youth of the suburban areas

2 Partnership DirectionSeptember 2010 2 CREAJEUNES OBJECTIVES -1000 young entrepreuneurs trained by the program 2010 -13 sites - 350 entreprises created WHY? To encourage the economical insertion of suburban youth desiring to create their own entreprise HOW? Providing the technical assistance and financing its beneficiaries A dedicated program for youth : CreaJeunes

3 Partnership DirectionSeptember 2010 3 Suburban youth : A dynamic public without an adapted program Situation in the suburbs (national average)  42% of young people aged 15 to 24 years-old are unemployed  If - 25 years-old they cannot beneficiate of the welfare system  they lack of the funds and the network needed  there is no national program flexible enough to answer to the demand But nevertheless :  60% of them want to start their own business !

4 Partnership DirectionSeptember 2010 4 Adie’s answer : CreaJeunes 2 Objectives :  Provide a training : free business services adapted to their profile and group coaching, ensuring learning through action. It is complemented by interactive teaching, focused on raising self- confidence, practical knowledge of the economy and immersion in entreprise.  Finance the launch of the activity : a 150 € scholarship for expenses connected with the preparation the project Adie’s microcredit (if the bank refuse) up to 6 000€ a start-up grant

5 Partnership DirectionSeptember 2010 5 Public and cities WHERE ? In 12 Cities  Bordeaux  Lyon  Marseille  Toulouse  Lille/Roubaix/Tourcoing  Saint-Denis (Paris suburb)  Amiens / Creil  Paris  Poitiers  Nice  Fort de France  Strasbourg WHO ? Young people between 18 and 32 years living in priority in the suburbs Especially young girls CréaJeunes program in Amiens

6 Partnership DirectionSeptember 2010 6 Positive first results  more than 817 young people beneficiated from this program since 2008, 497 in 2009 + 60% are less than 26 years-old, + 45% are women (VS 40% at a nationale level) nearly 33% are creating their entreprise 164 buisnesses created (among youth which have leave for more than 10 months)  various activities Créajeunes Adie nationale average Sedentary trade32% 18% Services 31% 23% Catering 11% 5%

7 Partnership DirectionSeptember 2010 7 Who are they? What do they do after CreaJeunes?

8 Partnership DirectionSeptember 2010 8 Large-scale advertising campaign  Adie had to intensify its communication action in order to reach more young, to make CréaJeunes program known  7 communication representatives were hired for 2 months to develop local communication action, for instance: - fashion shows with young entrepreuneurs, - participation to local events: sports club… - direct doorstep information, -communication with the local media …. A new blog was created www.devienstonboss.skyrock.comwww.devienstonboss.skyrock.com 21 000 visitors

9 Partnership DirectionSeptember 2010 9

10 Partnership DirectionSeptember 2010 10 2010: a new curricula

11 Partnership DirectionSeptember 2010 11 2010: a new curricula

12 Partnership DirectionSeptember 2010 12 2010: new sites and planning  6 new implantations in 2010: - Nice- Strasbourg - Fort de France- Grenoble - Poitiers- Paris  the 1st promotions in those cities will start in May 2010  they aim at training 50 young entrepreuneurs each in 2010  the recruitments of the persons in charge of site are finalized  the teams of volunteers begin to be recruited  pursuit of the national program evaluation-Economic School of Paris CREAJEUNES OBJECTIVE -1000 young entrepreuneurs trained -13 sites - 350 entreprises created

13 Edith DAURIER In charge of Entreprises an Fundations partnership 01 49 33 59 60 www.adie.org Microcredit to start your own business ! Valérie RODRIGUEZ CréaJeunes responsible 01 49 33 59 41


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