1. Shopping Center Development Wind 2008.2.15

2. Shopping center development Contents Development of Shopping Center 1 UK Shopping Center and City Retail Area Regeneration 2 Birmingham Shopping Area Regeneration and Bull Ring 3 Shopping Center Development in China 4

3. Shopping center development DEVELOPMENT OF SHOPPING CENTER Origin  Rudiment of modern shopping center date back to ancient Greece and Rome City Plaza in Ancient Greece

4. Shopping center development  First modern shopping center in the world Country Club Plaza ( Kansas of Missouri in the United States) DEVELOPMENT OF SHOPPING CENTER

5. Shopping center development DEVELOPMENT OF SHOPPING CENTER STAGETIMEUSUK Early explorationearly 20 centuryStrip centerLocal center Shaping and development1950s-1960s Suburban shopping center Regional center with the city regeneration mature1970s Gas crisis, suburban to urban diversificationAfter 1980s Diversity in region. rebuilding Continue to rebuilding, suburbanization

6. Shopping center development UK SHOPPING CENTER AND CITY RETAIL AREA REGENERATION The Second World War ( late 1940’s to mid 1960’s) Globalization ( 1970’s and 1980’s) Shopping center development played an important role in the UK shopping area regeneration and city regeneration Shopping center is the future of the city. by Victor Gruen

7. Shopping center development Birmingham Shopping Area Regeneration and Bull Ring History of Birmingham city regeneration Center of UK manufacturing and the transport junction A prosperous city since the Middle Age Industry revolution made it the center of the UK machine, plastics, chemical engineering, glass and jewelry industry. Now, Manufacturing Center  Service and Retail Center

8. Shopping center development In 1964 In 1999 Birmingham Shopping Area Regeneration and Bull Ring Rebuilding of Bullring Shopping Area

9. Shopping center development Bullring Shopping Center Birmingham Shopping Area Regeneration and Bull Ring

10. Shopping center development Shopping Center in China Situation in China Building of shopping center expands to the whole country. The size of the shopping center is bigger and bigger. More and more suburban shopping center were built. Beijing: Golden Resource shopping center Shanghai: Grand Plaza

11. Shopping center development Examples: South China Mall——Biggest mall in the world 400,000 square meters 8000 parking lots Shopping Center in China

12. Shopping center development Problems: Too more There are altogether 330 shopping centers in the capitals of all the provinces in China Too big Many shopping centers are too big to operated. The quantity of customer is not enough to support the whole center. Too far Suburban shopping mall is too far. The local community is not enough to support, other customers have no private car to arrive. Shopping Center in China

13. Shopping center development Shopping Center in China Possible models can be developed in China Urban Shopping Center Shopping Area Shopping Center ( like Bullring) Community shopping center ( local) All with Chinese characteristic!!

14. Shopping center development THANK YOU FOR YOUR ATTENTION! THE END