1. CANNON Group Members Ayush Sinha David Poon Fez Molla Kirsten Scothon

2. Contents Introduction Value Chain Analysis Resources,Competincies and Competitive Advantages Competencies

3. Introduction Electrophotography Process invented by Chester Carlson-Licensed to Xerox 1948 1933 Cannon was founded Production cameras and Lenses,Laser camera manufactured in Japan in 50s Late 60s - Canon enters photocopier market and spectography Late 70s - Expansion of Xerox’s PPC patents - Entry of new entrants Diversification,vision and innovation

4. Value Chain Analysis

5. Resources,Competencies & Competitive Advantages Easy to imitateEasy to imitate TradeTrade or buy technology from external partners Wholly owned subsidiaries Personal Backward integration in unique technology Overseas produce parts GINGA(Intranet: 1992) Difficult to imitate Intellectual Property: Patents and Licenses Utilise competitor’s dealers and supply stores Functional Committees

6. Competencies EASY TO COPY COMPETENCIES Advertising Prioritise product development Minimise risk Waste elimination programme CORE COMPETENCIES Visionary management Ability to diversify Decentralised R&D Partnerships/Joint Ventures Strong research group Technical innovation

7. QuestionsQuestions