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Preparing for 2014 Greig Whitton Founder, Evergrow Brent Combrink Founder, ProMentor.

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Presentation on theme: "Preparing for 2014 Greig Whitton Founder, Evergrow Brent Combrink Founder, ProMentor."— Presentation transcript:

1 Preparing for 2014 Greig Whitton Founder, Evergrow Brent Combrink Founder, ProMentor

2 Webinar outline Economic expectations Tax changes Legislative amendments Labour developments Marketing opportunities

3 Economic expectations A perfect economic storm?

4 Economic expectations A perfect economic storm? −Conditions will probably improve towards the end of the year. −Don’t wait for macro economic growth to drive demand.

5 Tax changes Taxation laws amendments −Assorted benefits for individuals and companies −Retirement funding changes of particular interest

6 Tax changes Taxation laws amendments −Assorted benefits for individuals and companies −Retirement funding changes of particular interest −Special Economic Zone tax breaks very appealing

7 Tax changes Extension of VAT to international electronic suppliers −Shouldn’t be an issue unless SARS burdens local users with compliance tracking

8 Tax changes National Credit Act amendments −Possible credit history expunction

9 Tax changes National Credit Act amendments −Possible credit history expunction −Prohibition of certain charges as well as proof of letters of demand

10 Legislative amendments Protection of Personal Information Act −Prohibition of unsolicited direct marketing

11 Legislative amendments New B-BBEE Codes −Awesome for black business owners; catastrophic for white owners

12 Legislative amendments New B-BBEE Codes −Awesome for black business owners; catastrophic for white owners −Emphasis on supplier development could benefit many smaller enterprises

13 Legislative amendments Women Empowerment and Gender Equality Bill −Proposes controversial employment targets

14 Labour developments Amendments to the BCEA, LRA, and EEA −More protection for non-permanent employees

15 Labour developments Amendments to the BCEA, LRA, and EEA −More protection for non-permanent employees −Possibility of minimum wage increases

16 Labour developments Amendments to the BCEA, LRA, and EEA −More protection for non-permanent employees −Possibility of minimum wage increases −Prohibition of “wage discrimination”

17 Labour developments Amendments to the BCEA, LRA, and EEA −More protection for non-permanent employees −Possibility of minimum wage increases −Prohibition of “wage discrimination” −Quicker compliance enforcement and stricter penalties

18 Labour developments Employment Services Bill −Employers may need to notify the Department of Labour about any job vacancies

19 Marketing opportunities The increasing appeal of online marketing −Sustained growth of the local digital retail market

20 Marketing opportunities The evolution of search and social −The days of dabbling are over: develop the skills, buy the skills, or don’t bother

21 Marketing opportunities The untapped potential of email −The contribution from email has jumped dramatically −Email is quicker, easier, and more affordable than just about any other channel −Build awareness, nurture leads, track engagement, and convert −POPI will reward companies that build opt-in audiences

22 Need more help? Evergrow forums Guides Greig: 021 671 8225 Brent: 082 425 2708


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