1. Digital Marketing Social // Branding // SEO

2. The FACTS… Over 200 Million Users More than 200 Countries & Territories using L.I. Over 1 Million Groups BUT WHAT IS THE BEST WAY TO USE IT? @josh3roush

3. 1 st Step: Lets take a look at what people are using it for @josh3roush

4. 2 nd Step: Establish 2 Ideas 1.) There are endless Opportunities out there for you 2.) Their perception is Reality @josh3roush

5. How has Linked In helped @josh3roush

6. How is this all possible? @josh3roush

7. Lets listen to the experts: Brand Yourself “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” - Tom Peters in Fast CompanyTom Peters in Fast Company “Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.” - Tim Ferriss, Author of the 4-Hour Work WeekTim Ferriss, Author of the 4-Hour Work Week @josh3roush

8. Only 50% of Profiles are complete IncompleteComplete @josh3roush

9. How to Effectively Brand Yourself on Linked In @josh3roush

10. 4 Steps to Defining your Future 1.) Strategically Branding your Profile 2.) Establishing Credibility 3.) Becoming an Expert 4.) Tracking your Profile @josh3roush

11. 1.) Branding Your Profile Pick an industry Optimize around that field (Ex: Marketing & Advertising) It starts with: Getting your Name: (Optimized) “Customize your public profile” http://www.linkedin.com/in/joshroush Link Social Media (twitter) Summary Experience @josh3roush

12. SEO Secrets Everyone gets 3 backlinks (Google Juice) Under Websites on your profile you have the option to list: Blog Personal Website Company Website Portfolio Press Release **Facebook does not allow this, Linked In is the only one** @josh3roush

13. Summary Concise Written in the 3 rd person Include key words (from your industry) Bulleted Skills, your experience, what differentiates you from others  “30 Second Elevator Speech” @josh3roush

14. Experience At least 3 jobs filled out Roles & Responsibilities Like a Resume: Tailor your job to your industry (Marketing) Oversee Search Engine Optimization for our website Keywords @josh3roush

15. 2.) Establishing Credibility Recommendations School Work Etc. Courses relevant to your industry @josh3roush

16. Skills & Expertise 10-15 Organizations Awards Become involved in Groups/Follow Companies/News Over 100,000 Groups @josh3roush

17. 3.) Becoming an Expert Repurpose content (at least once a week) Encourage your audience to participate “what do you think about XYZ” “Like” or “Feel free to share this” “Ask Questions” “Spark Insights” Comment on others/likes According to Linked In, “More people respond and are more active on our site during the morning and midday, Monday-Friday” therefore POST during business hours -Industry Blogs -Popular Forums -Influential Websites @josh3roush

18. What/When to Post?? Stats from Forbes & Mashable @josh3roush

19. 4.) Tracking Your Profile Amount of viewers Amount of times your name showed up Track  Publish Content/Comment  Learn/See Results (Organic)—Top Of Mind @josh3roush

20. Main Takeaways @josh3roush 1.) Build out your profile 2.) Recommend friends-pay it forward 3.) Publish Content-Educate your Network 4.) Track who is checking out your profile