1. Report on GI Survey 2012: Opportunities for Economic Development of SMEs Muhammad Ismail Deputy Director IPO-Pakistan June 24, 2013 IN THE NAME OF ALLAH, THE MOST BENEFICENT, THE MOST MERCIFULIPO-Pakistan

2. 2 Outlines What is Intellectual Property Geographical Indications Survey, 2012 Opportunities for SMEs in GI based Business Case Studies Strategy for development of SMEs, measures and follow-up IPO-Pakistan

3. 3 What is Intellectual Property Brain to Business Knowledge ManagementIPO-Pakistan

4. 4 INTELLECTUAL PROPERTY ASSETS PatentsTrade Secrets Industrial DesignsGenetic Resources Trade MarksTraditional Knowledge Service MarksGeographical Indications CopyrightsPlant Breeders Rights IPO-Pakistan

5. 5 Legal Framework (Old and New)IPO-Pakistan OLD NEW THE INTELLECTUAL PROPERTY ORGANISATION OF PAKISTAN ORDINANCE, 2005 (Enacted, 2012) PATENTS AND DESIGNS ACT, 1911 PATENT ORDINANCE 2000 (AMENDED IN 2002 & 2006) TRADE MARKS ACT, 1940 TRADE MARKS ORDINANCE 2001 COPYRIGHT ORDINANCE 1962COPYRIGHT ORDINANCE 1962, (AMENDED IN 2000) THE REGISTERED DESIGNS ORDINANCE, 2000 THE REGISTERED LAYOUT-DESIGNS OF INTEGRATED CIRCUITS ORDINANCE, 2000 PLANT BREEDERS RIGHTS BILL (Under approval)

6. 6 GI Survey, 2012IPO-Pakistan IC&I Punjab Govt. PSICChambersExperts/publicIPO-Pakistan Legal Protection

7. 7 GI Survey,2012 Break-upIPO-Pakistan Total Identifications =62 Geographical Indications=38 Genetic Resources=24

8. 8 SME facts SMEs are the business entrepreneurs having number of employees upto 250, paid up capital upto Rs. 25 million and annual sales upto Rs. 250 million. Approximate No. in Pakistan: 3.8 million. SMEs comprising more than 90% businesses. Dominating sectors:- –agriculture, livestock, light-engineering, food, beverages, detergents, plastic goods, house-holds, textile, fashion design, furniture, handicrafts, herbal medicines, IT and electrical appliances.IPO-Pakistan

9. 9 Opportunities for SMEs in GI based Business Better use of local expertise; Collective approach for business development; Preservation of traditional products; Introduction of indigenous products in international markets by small businesses.IPO-Pakistan

10. 10 Case Study-1 1.Tajmahal Chiniot Furniture Chiniot is renowned across the world for its wooden crafts. Tajmahal is serving in this field of wooden art for more than two decades. It is famous for its unique style traditional Chinioti Art and Mughal art furniture. It is successfully expanding its business globally. IPO-Pakistan Source: www.tajmahalfurniture.comwww.tajmahalfurniture.com

11. 11 Case Study-2 2.Master Tiles and Ceramics Launched in 1982 as small company in Gujranwala manufacturing and marketing high quality sanitary fittings. Master tiles were tremendous hit in the market with its quality Designs. Currently, Master is exporting its products to United Kingdom, Afghanistan many European, Middle Eastern, Asian and African markets.IPO-Pakistan Source: www.mastertiles.comwww.mastertiles.com

12. 12 IP related Problems faced by SMEs: Case Studies IP rights protection –Nimko food product –SMEs 3.8 million, registered Trademarks 0.3 million IPR Commercialization: Royalty Agreements –Registered Designs of Sazgar Rickshaw IPR Enforcement: Litigation –Face Fresh Beauty CreamIPO-Pakistan

13. 13 Strategy for Strengthening Capacity of SMEs Raising Awareness about IP rights protection –Public Outreach Activities –Information Material: Booklets, hard/soft copies –On-line: website, social-sites Trainings of SMEs for Capacity Building –Face to Face training –Distance learning –Video Conferencing Free Consultancy Services Stimulating and Disseminating Innovation –Awards –Innovation Forums –Educational ActivitiesIPO-Pakistan

14. 14 visit IPO-Pakistan at www.ipo.gov.pk E-mail: muhammad.ismail@ipo.gov.pkIPO-Pakistan THANKS FOR YOUR KIND ATTENTION