1. VisitBritain Board Christopher Rodrigues Chairman VisitBritain
Sandie Dawe
CEO, VisitBritain
VisitBritain Board
Moir Lockhead
Board Member
Janis Kong
John Lindquist
Helen Liddell
Stephanie Griffiths
VisitBritain Board
Appointed By DCMS
Number of Staff FTE = 6
Senior Civil Service
Number of Staff FTE = 1
Blue Pay Band
Number of Staff FTE = 0
Purple Pay Band
Number of Staff FTE = 0
Green Pay Band
Number of Staff FTE = 0
Orange Pay Band
Number of Staff FTE = 0
KEY

2. Chairman’s / Chief Executives Office
CEO, VisitBritain
Sandie Dawe
Director, Britain Marketing
Laurence Bresh
Director, Business Services
David Parkhill
Director, Overseas Networks
Keith Beecham
Director, Strategy & Insights
Patricia Yates
Executive Assistant
Secretary to the Board (Shared Services with VisitEngland)
General Counsel
Chairman’s / Chief Executives Office
KEY
Appointed By DCMS
Number of Staff FTE = 1
Senior Civil Service
Number of Staff FTE = 1
Blue Pay Band
Number of Staff FTE = 5
Purple Pay Band
Number of Staff FTE = 1
Green Pay Band
Number of Staff FTE = 1
Orange Pay Band
Number of Staff FTE = 0

3. Britain Marketing KEY Director, Britain Marketing Head of Digital
Content Manager
Online Copywriter
Social Media Programme
Manager
Senior Web Editor
Online Production Editor
CRM Executive
Head of BVE & Partner Marketing
Manager eventBritain
All Sports Event Marketing Specialist
Discovery Project Manager
Exhibitions Marketing Manager
Britain Brand Manager
Brand Designer
Partner Marketing
Executive
Campaigns Marketing Manager
Internal Agency Senior Marketing Executive
Internal Agency Marketing Executive
Senior Marketing Executive
Head of International Destination PR
International Press Visits Manager
International Press Visits Officer
Head of 2012 Games Unit
2012 Project Executive
Global Leader 2012 Games Media
Head of Publishing
Publishing Manager B2B
Business Services Manager
Photography Manager
Account Manager
Executive Assistant
Britain Marketing
Blue Pay Band
Number of Staff FTE = 4
Purple Pay Band
Number of Staff FTE = 17
Green Pay Band
Number of Staff FTE = 12
Orange Pay Band
Number of Staff FTE = 0
KEY
Appointed By DCMS
Number of Staff FTE = 0
Senior Civil Service
Number of Staff FTE = 0

4. Business Services KEY Blue Pay Band Number of Staff FTE = 6
Director, Business Services
Head of People & Performance
HR Operations Manager
HR Advisor & Systems
HR Executive
L&D Manager
L&D Executive
Communications & Office Services Executive
Receptionist
Internal Communications Executive
Head of Financial Accounting
Financial Executive
Payroll Executive
Sales Ledger Supervisor
Sales Ledger Assistant
Credit Controller
Chief Cashier
Assistant Head of Financial Accounting
Purchase Ledger Supervisor
Purchase Ledger Assistant Supervisor
Purchase Ledger Clerk
Head of Financial Planning
Senior Finance Manager
Business Analyst
Business Analyst Tax
Business Analyst Reporting
Financial Policy & Procurement Manager
Head of IT
Business Architect
Online Shop Manager
Service Delivery Manager
Infrastructure Delivery Manager
Live Infrastructure Delivery
Technical Infrastructure Engineer
Applications Delivery Manager
Applications Business Manager
Corporate DBA
SQL Database Administrator
Customer Support
Digital Development Manager
Senior Developer
Online Creative Manager
Senior Software Engineer
Head of England Net
Product Database Manager
Senior Database Executive
Database Executive
Distribution Services Manager
Distribution Services Executive
Partnership Services Manager
Executive Assistant
KEY
Appointed By DCMS
Number of Staff FTE = 0
Senior Civil Service
Number of Staff FTE = 0
Blue Pay Band
Number of Staff FTE = 6
Purple Pay Band
Number of Staff FTE = 24
Green Pay Band
Number of Staff FTE = 22
Orange Pay Band
Number of Staff FTE = 5

5. Overseas Network Overseas Network Updated 18/08/2010 KEY
Director, Overseas Network
Regional Director
Europe
European Regional Support Executive
Asia Pacific
Regional Director Americas
Head of Partnerships
Overseas Markets Consultant - Europe
Senior Overseas Markets Consultant – America (* Cover)
Overseas Market Consultant APMEA
B2B Marketing & Business Consultant
Evaluation Consultant
Head of
E-Commerce Retail
E-Commerce Account & Marketing Manager
E-Commerce Account & Marketing Executive
E-Commerce Operations Manager
E-Commerce Operations Executive
Key Account Manager
E-Commerce Data Analyst
Britain & London Visitor Centre Manager
London Pass Information & Sales Assistant
Information & Sales Assistant
London Pass Information & Sales Assistant
Senior Information & Sales Assistant
Information & sales Assistant
Overseas Network
Co-ordinator
Overseas Network
Updated 18/08/2010
Overseas Network
Please note:
Regional Directors - Americas, Asia Pacific, Europe & Support Executive not included in headcount
* = Covered by Contractor
Appointed By DCMS
Number of Staff FTE = 0
Senior Civil Service
Number of Staff FTE = 0
Blue Pay Band
Number of Staff FTE = 6
Purple Pay Band
Number of Staff FTE = 9
Green Pay Band
Number of Staff FTE = 16
Orange Pay Band
Number of Staff FTE = 0
KEY

6. Strategy & Communications
Director, Strategy & Communications
Head of Tourism Affairs
Policy & Government Affairs Officer
Tourism Affairs Executive
Head of Global Corporate Communications
Corporate Press Officer
Corporate Stakeholder Communications Manager
B2B Communications
Executive
Communications Executive
Head of Research
& Forecasting
Insight Specialist
Executive Assistant
Strategy & Communications
Appointed By DCMS
Number of Staff FTE = 0
Senior Civil Service
Number of Staff FTE = 0
Blue Pay Band
Number of Staff FTE = 5
Purple Pay Band
Number of Staff FTE = 4
Green Pay Band
Number of Staff FTE = 5
Orange Pay Band
Number of Staff FTE = 0
KEY

7. Americas KEY Regional Director The Americas
PR & Communications Manager
USA
PR Executive USA
PR Executive USA
Press & PR Manager (Western and Central Region) Los Angeles
Marketing Executive USA
Online & CRM Executive, USA
PR & Communications Manager Canada
Online & CRM Executive Canada
Travel Trade & BT Manager North America
Business Development Executive (Travel Trade), Eastern & Central Region
Business Development Executive (Travel Trade), Western & Central Region
Business Development Executive, Meetings & Incentive, Associations
Travel Trade Executive Canada
Commercial Manager North America
E-Commerce Executive
Customer Service Executive
Manager Latin America
PR Manager Brazil
B2B Manager Brazil
Online Marketing Executive Latin America
Travel Trade /PR Manager, Mexico
Finance & Admin Assistant Brazil
Business Support Team
Finance Executive
Finance Executive Canada
HR & Office Services Executive
Market Intelligence Executive
Appointed By DCMS
Number of Staff FTE = 0
KEY
Senior Civil Service
Number of Staff FTE = 0
Blue Pay Band
Number of Staff FTE = 1
Purple Pay Band
Number of Staff FTE = 5
Green Pay Band
Number of Staff FTE = 22
Orange Pay Band
Number of Staff FTE = 0

8. Asia Pacific, Middle East & Africa
Regional Director APMEA
Manager South East Asia & Australasia
Marketing Manager Australasia
Online Marketing Executive Australia & New Zealand
Key Account Assistant (Sydney)
Representative
New Zealand
B2B Marketing Manager
Representative, Malaysia
Representative, Thailand
PR & Marketing Manager
Marketing Executive
Finance & Administration South East Asia / Australasia
Press & PR Assistant South East Asia
B2B Marketing Executive
Manager UAE
Online Marketing Executive, UAE
Travel Trade & Support Executive
Finance & Administration Executive
Media & Trade Relations Executive
Manager South Africa
Manager India
Finance Executive
Marketing Manager
PR Manager
Representative, Mumbai
Representative Bangalore
Manager Japan
Online Marketing Executive
Commercial & Travel Trade Executive
Representative South Korea
Manager China & Hong Kong (Shanghai)
Marketing Manager North Asia
Deputy Manager China, Beijing
PR Executive
Manager Hong Kong & Southern China
Marketing Assistant
IT Manager
Press & PR Executive
Marketing Executive Shanghai
APMEA Finance & Administration Manager (Hong Kong)
Finance & Admin Executive TBC
Executive Assistant
Asia Pacific, Middle East & Africa
KEY
Appointed By DCMS
Number of Staff FTE = 0
Senior Civil Service
Number of Staff FTE = 0
Blue Pay Band
Number of Staff FTE = 1
Purple Pay Band
Number of Staff FTE = 15
Green Pay Band
Number of Staff FTE = 31
Orange Pay Band
Number of Staff FTE = 0

9. Europe KEY Regional Director Europe Manager France & Benelux
Finance & Administration Manager France & Benelux
Online & Key Account Executive
Marketing Executive B2B
Press & PR Manager
Assistant Manager Netherlands
Commercial & Sales Executive
B2B Executive
Media Relations Manager Amsterdam
Representative Belgium
Manager Italy & Greece
Finance & Administration Manager
Representative, Greece
CRM & Online Marketing Executive Greece
Online & KAM Manager
B2B Manager
Manager Spain & Portugal
Finance & Administration Manager Spain & Portugal
Representative Portugal
Online & Key Account Manager Spain & Portugal
(*Cover)
B2B Manager Spain
Commercial & Sales Executive, Spain & Portugal
Press & PR Manager Spain
Online Marketing Executive Spain & Portugal
Manager Germany, Switzerland & Austria Manager
Commercial & Sales Manager
Online Manager
Online & Key Account Executive (Part -Time)
Finance & Administration Executive, Berlin
European Marketing & Nordic Manager
Representative, Denmark
Representative Norway
Consumer Marketing Manager Nordic
Online Marketing Executive, Denmark & Finland
Consumer Marketing Executive
Press & PR Manager Nordic
Manager Russia
Marketing & Finance Executive
PR & Marketing Executive
Manager Central Europe
Finance & Admin Executive, Central Europe (Budapest)
Online Marketing Executive, Hungary & Czech Republic (Budapest)
Representative Hungary (Budapest)
Representative Czech Republic (Prague)
Representative Poland (Warsaw)
Online Marketing Executive, Poland (Warsaw)
Regional Campaign Support Executive Europe
Europe
* = Covered by Contractor
KEY
Appointed By DCMS
Number of Staff FTE = 0
Senior Civil Service
Number of Staff FTE = 0
Blue Pay Band
Number of Staff FTE = 2
Purple Pay Band
Number of Staff FTE = 19
Green Pay Band
Number of Staff FTE = 42
Orange Pay Band
Number of Staff FTE = 0