1. Trademark Licensing Brand Day September 19, 2013 Tami Breymeyer Director

2. General Responsibilities Building relationships with licensees Building relationships with retailers Coordination with licensing agency Education about our brand, internal and external Enforcement Artwork approvals Product Research

3. Licensing Resource Group Contract Management Marketing Brand Development Royalty Management (royalty rate 10% of wholesale) Enforcement, legal notices

4. The Licensing Process Applying for a License Complete the Application Provide a Marketing Plan Provide a Quality Sample Remit the Application Fee (non refundable) All is sent to LRG

5. The Licensing Process Once approved for license, receive licensing packet Sign and return the License Agreement Remit payment for fees and advances as invoiced Submit a certificate of product liability insurance (minimum $1,000,000) Submit Fair Labor Association (FLA) certificate Submit company tag or label for products (neck label, hang tag or byline)

6. The Licensing Process Maintaining a License Maintain product liability insurance Always obtain artwork approval before production Report royalties; quarterly and on time Contracts renew annually Must use CLP label to identify product as officially licensed

11. Practices to Avoid

13. What you CAN do

14. Example: Practices to Avoid

15. Example: Using the Brand

16. Example: Practices to Avoid

17. Example: Using the brand

18. Example: Practices to Avoid

19. Example: Using the brand

20. Example: Practices to Avoid

21. Example: Using the brand

22. Example: Practices to Avoid

23. Example: Using the brand

24. Trademark Licensing - Resources 4Imprint Ballard’s Sporting Goods Custom Specialties* DK Specialties EmbroidMe* G&G Mfg. GTM Sportswear* Herff Jones dba LogoArt Jeffrey H. Lewis dba Insight Promotions* Luttrel Investments dba Image One MC Industries dba Sunflower Marketing* MF Ventures dba Create My Tee N Zones Sportswear* Scoby Brothers Sigler Companies Synergy Imports TGI Enterprises, Inc. Vernon Company Walson Ink Western Associates Wincraft, Inc.* Z Promotions Some licensees for t-shirts/promotional items *those in attendance

25. Trademark Licensing - Resources Graphic Standards Guide – http://www.k-state.edu/vpcm/branding/KansasStateUniversity_BrandGuide_2013.pdf http://www.k-state.edu/vpcm/branding/KansasStateUniversity_BrandGuide_2013.pdf Licensees – http://www.k-state.edu/logos/lrg-current-licensees.pdf http://www.k-state.edu/logos/lrg-current-licensees.pdf Color –What color is K-State purple exactly? PMS 268 purple –Other color options are black, white, and silver/grey Contact Tami Breymeyer, Director of Licensing 785-532-6269 tbreymeyer@kstatesports.com

26. Trademark Licensing Questions?