1. Destination Performance Report-Out Meetings and Conventions
TAP Report
Meetings and Conventions

2. Agenda Tourism Vancouver Dashboard (Paul Vallee)
Data Sets (Dave Gazley)
On the Books
TAP Report
City Wides
2012 Priorities (Dave Gazley)
TAP and Pace Reports (Jeff Eastman)
Convention Development Fund (Marion Harper-Treskin)
Corporate Task Force (Claire Smith)
Q & A

3. Destination
Individual Property
Strategy

4. Performance Dashboard

5. KPI Task Force (HAV/TVan)
Reviewed data/reporting needs
Researched available data
Worked on two dashboards
DMO Dashboard – modified
Destination Dashboard – new
Recommended ways to communicate
e-News
MemberNet
Continuously look for ways to improve reporting

6. Tourism Vancouver Key Performance Indicators
Data to September 30, 2011
% Change
Measure
2010 Actual
2011 Target
2011 Target vs 2010 Actual
2011 YTD
2011 YTD % of 2011 Target
Meetings & Conventions Leads
447
464 4%
382
82%
Meetings & Conventions Lead room nights
958,775
1,000,000
1,000,200
100%
Meetings & Conventions Definites
171
202
18%
148
73%
Meetings & Conventions Definite room nights
232,945
240,000 3%
116,428
49%
Meetings & Conventions: City-wides booked during year 23 24 9
38%
Travel Trade leads
1,092
1,000
-8%
784
78%
Corporate web visits
2,611,485
2,600,000
-0.4%
2,354,887
91%
Page Views
13,827,523
13,310,830
-4%
12,938,670
97%
Stories in core markets
2,025
1,350
-33%
1,046
77%
Trade media stories
362
350
-3%
227
65%
Local media (total stories - print, online, tv and radio)
588
500
-15%
416
83%
Gross sales - (all centres)
$ 3,145,771
$ 3,255,000
$ 2,589,505
80%
Visitor parties served
172,135
115,000
107,205
93%

12. Tourism Vancouver’s MemberNet
Under “Performance Monitoring” on the member’s section of our website

13. Meeting & Convention Data Sets
Business On The Books – Hotel Submitted Data
Meyers Norris Penny (formerly PWC)
TAP Report – All Tourism Vancouver Bookings
City Wides - Tourism Vancouver and VCC lead, strong support from Convention Hotels active in the market;

15. Business On The Books – Effects of City Wide Conventions on Occupancy
2008; 100 out of 365 Days
Occupancy
hotels 300 rooms or more
+ 10%
hotels 300 rooms or less
+ 6%
2009; 62 out of 365 Days
Occupancy
hotels 300 rooms or more
+ 9%
hotels 300 rooms or less
+ 5%
2010; 105 out of 365 Days
Occupancy
hotels 300 rooms or more
+ 12%
hotels 300 rooms or less
+ 5%
Source; Vancouver Business on the Books - PWC 2008, Meyers Norris Penny 2009 & 2010. 15

16. Business On The Books: Historical Occupancy
Average Daily Occupancy;
% by Actual Date
% by Actual Day of the Week, Week of the Month
Source; Vancouver Business on the Books data was PWC now Meyers Norris Penny

17. For period ending September 30, 2011
TAP Report 2011 – 2018
For period ending September 30, 2011

18. For period ending September 30, 2011
2012 Month-by-Month
For period ending September 30, 2011

19. * 2010 figures do not include the Olympic Games + 284,000 = 454,000
City Wide - Room Nights
Definite RN’s
City Wides
Tent RN’s
2006 – 2009
90,000 18
2010
166,000 * 23
2011
226,302 25
2012
149,097 18
22,938 5
2013
99,266 12
89,538
2014
55,838 7
102,177 13
2015
19,680 1
224,830
* 2010 figures do not include the Olympic Games + 284,000 = 454,000 19

20. 2012 Major City Wides
American Association For The Advancement of Science, Feb | 5,000 United States & Canadian Academy of Pathology, Inc., March | 3,775 Association of Fundraising Professionals, March 31-April 4 | 4,200 American Educational Research Association, April | 12,000 American Roentgen Ray Society, April 29-May 4 | 3,500 American Society for Aesthetic Plastic Surgery, May 3-7 | 2,500 American Society for Mass Spectrometry - Annual Meeting, May | 7,000 Alzheimer's Association, July | 6,000 Maritz Travel Mass Mutual Leaders Conference, July 28-Aug 4 | 3,200 Project Management Institute Global Congress, Oct | 6,000 New York Life Insurance Company Executive Council, Oct | 3,100

21. 2012 City Wide Room Nights

22. 2013 City Wide Room Nights

23. 2014 City Wide Room Nights

24. 2015 City Wide Room Nights

25. City Wides by Market

26. 2012 Priorities

27. 2012 Priorities
RE - BOOK

28. Convention Development Fund Investment Strategy
2012 Priorities
Convention Development Fund Investment Strategy

29. 2012 Priorities
Seeing is Believing

30. Every Room Night Counts
2012 Priorities
Every Room Night Counts

31. 2012 Priorities