1. Module 3: The user

2. 2 Users want jobs to be done Functional jobsEmotional jobs PersonalSocial

3. 3 Meet your users

4. 4 5 user profiles

5. 5 Sequencing a job for value Discover holiday locations Pick holiday location Search free accommodation Book hotel Plan travel Access booking documents Job to be done: Book family holiday Booking processContinuous process, e.g. insure against illness

6. 6 Asking for outcomes / core needs Discover holiday locations Pick holiday location Search free accommodation Book hotel Plan travel Access booking documents Minimize the time it takes to access travel documents on the go Job to be done: Book family holiday Direction Unit of measure Outcome desired/ core need

7. 7 Importance and dissatisfaction 1 Dissatisfaction 5 1 Importance 5 Good existing solutions Nice to have Underserved opportunity Irrelevant

8. 8 User stories

9. 9 Beware dual/ triple user groups

10. appsforgood.org @appsforgoodcdi