2. Electronic- TV, Radio, Movies, CDs and DVDs Internet- Emails, websites and social networking Print-Newspapers, Magazines, Books, leaflets and pamphlets Outdoor Media- billboards, signs, placards Video games What do we mean by media? Any medium that is used in communication.

3. Can you imagine a world without mobile phone, TV, newspapers, films, books? A person watches 3.5 hours of TV every day. 25 hours per week; 1300 hours per year. A person who lives 65 years, spends nearly 10 full years of his life watching TV. How important is the media?

4. To inform, educate and communicate. To form public opinion An individual’s voice and opinion can be shared. Can create social awareness like campaign against AIDS, Drugs and Smoking It can become an agent of social change How is Media Useful?

5. Media controls the Society Distorts our idea of good looks and beauty Who do you think is an ideal man/woman? The media creates the ideal image of beautiful men and women and tells you what are the characteristics of a successful person. It tells you that if you are not like them you are not cool and so you should look like them. The Negative Influences of Media

6. You get very confusing messages Media says being fat is bad. But at the same time there are several thousands of advertisements of junk food that result in a person gaining fat. They create so much of insecurity among children

7. In media often women are presented as objects for man’s pleasure.

8. Low self-esteem Depression Eating disorders Anorexia- Lack of appetite Bulimia- Self –induced vomiting to prevent weight gain Increased violence towards women Dissatisfaction Embarrassment Harmful Gender Role Negative Gender stereotypes Media’s Influence on Women

9. Media affects the self-esteem and actions of boys by creating stereotypes that make them to live up to. They idolize Superman, Spiderman and Batman The message is, “Be strong and powerful.” The ideal body image projected is, “tall, muscular, dark, strong, perfect.” So much of violence associated- gun, bombs, physical violence etc. In the Case of Young Men

10. It is money that drives media. They want to ensure that people buy more and more.

11. Media’s value is instant gratification I want money FATAFAT I want success FATAFAT I want love FATAFAT

12. Why is TV called “Idiot Box?” Why are excessive TV viewers called “couch potatoes?’” The TV Influence

13. Media is instrumental in promoting violence WWE Channel Have you heard of kids brining guns to school? Last year’s incident of student killing teacher at a Chennai school. Video games that involve so much of violence

14. Media behaves acting like policemen, judge, prosecutor. Trial by Media before a case goes to the court. Trial by Media

15. Both positive and negative role models Who is a positive role model? A person we can look up to and admire A person who provides motivation and inspiration A person with high self-esteem One who handles stress positively A trust-worthy person Integrity of character Perseverance Respect for others Media Creates Role Models for us

16. Positive Mahatma Gandhi Abraham Lincoln Barrack Obama Your parents Maybe a teacher Maybe a friend Examples of Positive and Negative Role Models Negative Lance Armstrong Many corrupt politicians Cricketers who fix matches Sports and film personalities who evade taxes.

17. Do not allow ourselves to be deceived by what others dictate We need to use our brain to decide what we want to do and what we want to become What should we do?

18. Do not allow TV, Internet and Mobile to control you. Begin to ask the question WHY Use media responsibly. Do not be a videogame, mobile phone or internet addict. What should we do?

19. Use time in study- prepare a timetable for you Play games that involve physical activity, instead of computer games Spend quality time with your family members in mutually interesting hobbies, activities that involve talking, sharing and emoting. Spend time with nature. What should we do?