1. Google Confidential Making all the World’s Books Fully Searchable ICUDL 2006 Daniel Clancy Engineering Director, Google Book Search 19-Nov-2006

2. Google Confidential Making Information Accessible Arpanet Team

3. Google Confidential Larry and Sergey’s idea

4. Google Confidential Google’s Mission Online Content Billions of web pages Offline Content Billions of items still unindexed 4 To organize the world’s information and make it universally accessible and useful.

5. Google Confidential Two Initiatives Library Program ~85% of books are out of print and/or out of copyright – these books are only found in libraries 5 Partner Program GOAL: Create a comprehensive virtual card catalog of all books in all languages, while respecting publishers’ rights Only ~15% of books are in print

6. Google Confidential Google Books Library Project Current Partners University of Michigan Stanford University Harvard University Oxford University New York Public Library Library of Congress University of California System University of Virginia University of Madrid

7. Google Confidential Really, how many books? Library of Congress24,616,867 Harvard University14,437,361 Chicago Public Library10,994,943 New York Public Library10,608,570 Yale University10,492,812 Queens Borough Public Library10,357,159 Oxford University10,000,000 …. University of Michigan7,348,360 Stanford University7,286,437 Library Holdings

8. Google Confidential 92% of the world's books are neither generating revenue for the copyright holder nor easily accessible to potential readers.* The value is in the middle A Typical Library Collection In-Print Partner Program Public Domain Books published before 1923 Unclear copyright status Books after 1923 but… May be in copyright, but not for sale Rights may have reverted to author May be in the public domain Less than 20%**~65% or more 15% *Source: Covey, Denise Troll. "Global Cooperation for Global Access: The Million Book Project“ **OCLC analysis of the Google Books Library Project: http://www.dlib.org/dlib/september05/lavoie/09lavoie.html http://www.dlib.org/dlib/september05/lavoie/09lavoie.html ~15%

9. Google Confidential Three User Experiences Sample Pages View Full Book View Snippet View 20% 65% or more* ~15%

10. Google Confidential A Closer Look at the Snippet View User can view: Bibliographic info A few sentences around the query Restricted searching Same 3 snippets, never more Links to purchase In-print – online bookstores Out of print – used bookstores For books we scan that are still in copyright

11. Google Confidential Sample Pages View User Limitations: 10%-20% of pages/user/month Scrolling 2 pages left or right Full text of book is indexed No cut/copy/print

12. Google Confidential Public Domain Books Pre-1923 (in US) books that are no longer in copyright Public Domain UI Results displayed in onebox Full text of book is indexed Same as original UI with no browsing restrictions No cut/copy/print Additional link to ‘Find it in a library’ No attribution to the library that provided the book Google Print

13. Google Confidential Book Reference Page Links to “Buy this Book” Google Adsense for Content contextual advertising Bibliographic data Synopsis Reviews Publisher branding

14. Google Confidential Finding Books

15. Google Confidential Number of Search Queries/Keyword Keywords It’s Not Just About Our Most Popular Searches… 15 Harry Potter Wireless Home Networking Peruvian Orchids Jersey City What are people searching for? Everything 1 2 3 4

16. Google Confidential Finding Books europe constitution One BoxBook Search Property Blended Results

17. Google Confidential Ego-searching and discovering your past “Never before could I have found such an obscure and wonderful gem. Google Book Search prompted me to buy two copies of a book that I never would have known about, otherwise.” - Bernie Robichau, Columbia, SC

18. Google Confidential Book Flow Process Scanning Indexing & Serving Logistics Processing & Storage Some Principles: Use smart software when possible. Detect problems Fix them.

19. Google Confidential Assessing the scale of the problem Estimated parameter Note all numbers here are simply example numbers to demonstrate the scale and challenges of such a project and are not intended to indicate specific plans by Google or our partners or commitments.

20. Google Confidential Scanning Factors: Quality Cost Speed Scalability Diversity of content

21. Google Confidential Google Scanning Technology

22. Google Confidential Source Problems

23. Google Confidential Processing

24. Google Confidential Page Numbering What is the appropriate page number of this page?

25. Google Confidential Some “interesting” cases: what to do with Math? Indeed, it follows from (3.5') in view of (4.39) that (4.40) S k=l fc=i = (1 - a)C - (1 - a) C + From (4.40), � ^(u)x^= � and hence The last inequality means that TTQ 6 SF(f,N). Further, it follows from (4.38) that (4.41) P'{X# > /} = P*{/ -C � N(U) I{ZN f} = P'{I{ZN A} = (1 - a). Finally, we get from (4.38) and (4.41) that (4.42) P{X^>/}=E'IW � > A(l-a) > 1-a. The relations (4.41) and (4.42) show that the condition (4.35) holds for the strategy na, and hence TTQ is an a-((l - a)C, /, A^)-hedge. What has been obtained shows that it is possible to hedge a contingent claim with a specified probability (1 � a). Further, the initial funds can be reduced by the amount a C, though with a risk a the accepted contingent claim cannot be repaid. PROBLEMS 4.1. Prove that on a no- arbitrage (B, 5)-market we have for a standard Euro- pean option to buy (sell) that C(7V2) > C(Ni) (respectively, P(JV2) > P(M)) when 4.2. Prove that the fair price C = C(N, So, K) of a standard European option to buy, where N is the exercise time, So is the initial price of a share, and K is the exercise price, has the following properties: a) C(S0, K) is monotone in So and K; d) C(So, K) is convex in So and K; c) C(\S0,XK) = A C(S0,K) for A > 0.

26. Google Confidential Spell Correction? no longer. Den she fall down an' Wolf catch her./ Wolf look up at Br'er Rabbit, cough- in' an' hangin' on de roof, an' 'e laugh and say, " Ah, ha ! ol' fellow, you is hang on still, is you? You done well, but I'll hab you yet. I'll fix you dis night." Well, Rabbit hang on while 'e kin. De smoke da choke um an' de cough da strangle um tel 'e mos' fall; an' at lars' 'e see 'e gots for go. So 'e put 'e ban' in 'e pocket an' full up 'e mout' wid terbacker an' chew um tel 'e mout' full up wid de juice. Den 'e le' go, an' Wolf look up for catch um as 'e fall. But Br'er Rabbit spit out 'e whole mout' f ul o'terbacker juice right in Wolf

27. Google Confidential Erroneous metadata Metadata claims books is Russian - However: 157 pages are in English! Automatically detect languages? Better search Better OCR

28. Google Confidential â¬*Mlnv- Toy aleertennof n^m^ritn. qaeva* desTdos eosto 4 mi padre d snstnerlos a tu oniosidad, qae d eseri- birlos. Se" qne cometa ana impradtncia iilirfirir«dn on femenil deseo qne te aearreara modiM dokns; pcro ew- tigo mas quiero pecar de tolerant* qne de wrcro. Pra- fanart COD el secrete la memoria de mi boen padre. mas anadirt qoilates a tu carioo: eatre 1« respeto* de- bidos a. la memoria de on padre nmerlo, j d amor Spanish with English OCR

29. Google Confidential Page Ordering

30. Google Confidential Research Challenges or “Scanning is the easy part” What will the Digital Library of the future look like? What are some of the research challenges enabled by the massive amounts of content available via Google Book Search? How can Google act as a catalyst and enable some of this research through leveraged investment? How do you balance the rights of the copyright holder with the public interest?

31. Google Confidential Web of Off-line Content How do you create an ontology of objects from the off-line world with the myriad of links that connect these objects Some Relationships that exist: FRBR Hierarchy Work, manifestation, hierarchy References Authorship Criticism and review Inclusion Individuals Events Temporal relationships Different perspectives Topical similarity e.g. How to record the supporting evidence for the research supporting Ismail’s presentation last night?

32. Google Confidential Finding Stuff How do I find what I am looking for? Search Rich, explicit network structure does not exist How to allow the user to be an active participant? Browsing content What are the different dimensions of similarity between books and how to you allow people to navigate this space effectively. Serendipitous Discovery How to you enable people to discover stuff they were not looking for? Assistance How can one user’s effort help the experience of another user?

33. Google Confidential Interesting problems What is the granularity of documents for indexing? OCR: pretty good, but not perfect Internationalization Old texts, manuscripts, marginal scribbles Page Number Detection Page Ordering Meta-data and book equivalence Segmentation and disaggregation Book summarization Other types of Content and how to integrate

34. Google Confidential Some Discussion Topics Role of Library in the Future Access for everyone everywhere Problems with current institutional subscription models Publishing and User Generated Content How can Google help support research? Role of Private Companies

35. Google Confidential Questions?