1. Copyright  2003 McGraw-Hill Australia Pty Ltd PPTs t/a Internet Marketing Intelligence by Edward Forrest 2-1 Internet Marketing Intelligence Chapter 2 Internet Search and Research

2. Copyright  2003 McGraw-Hill Australia Pty Ltd PPTs t/a Internet Marketing Intelligence by Edward Forrest 2-2 Objectives Introduce some of the most comprehensive web sites, enabling access to virtually any of the tens of thousands of search utilities on the Internet. Provide information about the operations and applications of search utilities. Give an overview of the steps and search utilities available to conduct various types of research. Provide methods and resources available to teach and improve users’ Internet search and research techniques.

3. Copyright  2003 McGraw-Hill Australia Pty Ltd PPTs t/a Internet Marketing Intelligence by Edward Forrest 2-3 Some Key Websites Searchability.com http://www.searchability.com/ Search Engines Worldwide http://www.twics.com/~takakuwa/search/s earch.html/ Search Engine Watch http://www.searchenginewatch.com/

4. Copyright  2003 McGraw-Hill Australia Pty Ltd PPTs t/a Internet Marketing Intelligence by Edward Forrest 2-4 In The Beginning... Archie, created by Alan Emtage in 1990 Veronica, created by University of Nevada System Computing Services Group World Wide Web Wanderer, created by Matthew Gray (the first web database) ALIWEB, created by Martijn Koster in October 1993 (an Archie-like indexing of the web) December, 1993, three search engines powered by robots: JumpStation World Wide Web Worm Repository-Based Software Engineering (RBSE) EINet Galaxy, Jan 1994 (the oldest browseable/searchable web) Yahoo!, created by David Filo and Jerry Yang in April 1994

5. Copyright  2003 McGraw-Hill Australia Pty Ltd PPTs t/a Internet Marketing Intelligence by Edward Forrest 2-5 Types of Searches Scholarly Topic Simple Topic General Facts and Figures

6. Copyright  2003 McGraw-Hill Australia Pty Ltd PPTs t/a Internet Marketing Intelligence by Edward Forrest 2-6 The ‘Scholarly’ Topic Subject catalog/directories (Yahoo!) general topics links arranged in subject hierarchies have to search for what you need (no organisation) Annotated subject catalog (WebCrawler) summaries subject to others’ interpretation Subject guide (WWW Virtual Library) quality web sites found quickly

7. Copyright  2003 McGraw-Hill Australia Pty Ltd PPTs t/a Internet Marketing Intelligence by Edward Forrest 2-7 The ‘Scholarly’ Topic (cont.) Searchable index/engines (Google) information gathered by robots often overwhelming searches Infomine’s Scholarly Internet resources collection http://infomine.ucr.edu/ over 20 000 academically valuable resources

8. Copyright  2003 McGraw-Hill Australia Pty Ltd PPTs t/a Internet Marketing Intelligence by Edward Forrest 2-8 Simple Topics Start with a searchable index Then use a Meta-Index (Ixquick Metasearch) Ixquick Metasearchhttp://www.ixquick.com/Claims to be ‘the world’s most powerful meta-search engine’, allowing searches using natural or complex Boolean language. CNET: Search.comhttp://www.search.com/Can search over 800 search engines at a time for directories, storefronts, news sources and reference sites. Vivísimohttp://www.vivisimo.com/Documents are organised into clusters, avoiding lengthy lists of web sites. InfoZoidhttp://www.infozoid.com/Designed to be easily used by both beginners and experienced researchers while still being flexible and functional. Query Serverhttp://www.queryserver.com/Currently provides the following types of search pages: web, news, health, money and government.

9. Copyright  2003 McGraw-Hill Australia Pty Ltd PPTs t/a Internet Marketing Intelligence by Edward Forrest 2-9 Simple Topics WebFerret http://www.ferretsoft.com or http://www.zdnet.com/ferret/index.html provides a free meta-search utility. Will search up to 20 search engines (based on user preference). Results can be ranked according to relevance and can be displayed in a web browser. The user can dictate the sections of a web site to be searched for a match to the search string entry and can select the search string entry format and dictate how the search handles duplicate URLs, titles and hosts.

10. Copyright  2003 McGraw-Hill Australia Pty Ltd PPTs t/a Internet Marketing Intelligence by Edward Forrest 2-10 General Facts and Figures Reference Room (similar to a physical library!) The Internet Public Library http://www.ipl.org/ Galaxy http://www.galaxy.com/ Specialised Directories (for access to specialised information like email addresses) Bigfoot http://www.bigfoot.com Topica http://www.topica.com/ 555-1212.com http://www.555-1212.com/

11. Copyright  2003 McGraw-Hill Australia Pty Ltd PPTs t/a Internet Marketing Intelligence by Edward Forrest 2-11 Search Techniques Boolean operators and, or, not, and not, near Word stems and wildcards consume* for consumed, consumer, consumerism, consumerist, consumers, and consumes Stop words/stoplist words a, about, and, as, before, of, if, in, is, it, never, etc. Spelling Misspelling, regional and international differences (e.g. British as opposed to Australian spelling)

12. Copyright  2003 McGraw-Hill Australia Pty Ltd PPTs t/a Internet Marketing Intelligence by Edward Forrest 2-12 Outsourcing a Search Hire a firm to: conduct market research studies produce intelligence reports provide market analyses perform customer satisfaction studies

13. Copyright  2003 McGraw-Hill Australia Pty Ltd PPTs t/a Internet Marketing Intelligence by Edward Forrest 2-13 Summary The ability to easily and quickly find key documents and relevant data is a requisite skill for any knowledge seeker in the information age. It is important not to get caught in a rut. Try new techniques/engines, as it benefits every Internet user to understand the fundamentals of constructing the most accurate and effective online queries.