1. ACA National Council of Leaders Meeting Friday, January 18, 2013 1:00 – 2:00 p.m. EST (via webinar)

2. WELCOME! Kurt Podeszwa

3. GROWTH STRATEGY UPDATES Professional Development Center – Deb Bialeschki

5. Our Goals…. ACA’s Professional Development opportunities are designed: for ALL youth development and camp professionals regardless of experience level… to equip them to deliver transformational experiences of high quality in all job positions to promote the pursuit of professional goals

6. Successes!!! (and counting) 25 online courses 31 recorded webinars 1,527 eligible hours of CECs for all courses and local, regional, and national events 5,395 total learners Searchable events calendar (local and national) 4 comprehensive staff training certificates – Entry-level program staff – Experienced program staff – Middle managers – Camp directors Educational history for members (track their own development and CECs) 13 Core Competencies Framework

7. Where and By Whom?? WHERE??? In your home/office (online courses, webinars, books & DVDs) At local ACA events (conferences, trainings) At camp or youth programs At national and regional events WHO OFFERS??? Subject Matter Experts who design online courses and webinars Outside organizations endorsed by ACA National staff Local level trainers, experts, and professionals

8. Professional Development Educational Opportunities E-Institute (online courses/webinars) Staff Training Certificates Continuing Education Credits (CECs) ACA Conferences and trainings Educational Endorsement Program ACA Signature Courses (NDO) (in-person training) Colleges/Universities Directory ACA Bookstore Job Center

9. 2013 Online Courses for Directors & Administrators Policies for Social Media Food Service Management Working with Today’s Staff Risk Management Planning Mandated Reporter Laws Grant Writing Crisis Response Planning Social Media Marketing Bedbugs: Prevention & Response Service Learning 101 Building Strong Teams Property Management

10. 2013 Online Courses for Counselors & Front-Line Staff Risk Management Food Service Safety Senior Staff Supervision Skills Bullying Prevention Fundamentals of Multiculturalism Group Management Skills Behavior Management for Special Needs Campers Role in Healthcare Integrating Children with Autism Spectrum Disorders Aquatics Program Safety Connecting Children and Nature Safe Horseback Riding Programming

11. Great PD Resources For Local Offices!! Searchable Calendar (all aligned/endorsed events): http://www.acacamps.org/events http://www.acacamps.org/events E-Institute (online courses/webinars): http://www.acacamps.org/einstitute http://www.acacamps.org/einstitute ACA Learning Center (access online courses): http://learn.acacamps.org/ http://learn.acacamps.org/ Staff Training Certificates : http://www.acacamps.org/pdc/certifi cates-of-added-qualification http://www.acacamps.org/pdc/certifi cates-of-added-qualification Core Competencies : http://www.acacamps.org/pdc/core- competencies http://www.acacamps.org/pdc/core- competencies Resources for PD/Ed Chairs: http://www.acacamps.org/volunteers/ edchairs/resources http://www.acacamps.org/volunteers/ edchairs/resources – PD Inventory of Local Offerings – EEP Alignment Form – PDC Promotional Video – NDO Course Materials – Speaker Agreement Template – Sample Conference Budget – Insurance Certificate Request – Event Planning Checklist – PD/Ed Chair Planning Grid – Event Submission Form – Helpful ACA Links (Web Gems!) See Handout for MORE!

12. NEW!!! Professional Development Resource Catalog!! Mailed to all members Print copies available for local events!

13. Quality Staff = Quality Programs!

14. GROWTH STRATEGY UPDATES Membership and Customer Growth – Grechen Throop

15. MEMBERSHIP What’s Up with the Member Camp Pilot?

16. Background One of three growth strategies ACA’s Mission 20/20 Vision Positive impact on more camps and camp professionals who will have a positive effect on more children

17. More Recent Background Atlanta meeting Design group Fiscal modeling Communications

18. ACA Membership Types Individuals – 9,000+ Camps – 2,700+ (2,400+ accredited) Businesses – 300+ * As of mid-December 2012

19. ACA Membership & Services

20. Member Camp Target Markets Camp & Camp-Like Programs 1. Afterschool 2. Short-term Religiously Affiliated 3. Short-term Health Related 4. Government (Parks & Recreation) 5. Programs Outside the U.S. * * CUSTOMIZABLE Locally* *

21. Is There a Logo? Logos NO member camp YES accredited camp YES business affiliate YES Camp Gives Kids a World of Good Language I’m a member of ACA

22. What about the Statement of Minimum Practices? Statement of Minimum Practices –IS NOT part of application process –IS part of follow-up education

23. How Much Does It Cost?

25. What’s the Timing? 1/10 staff meeting Now soft launch 1/25 web pages live 1/25 staff meeting 1/30 staff e-mail 1/30 mail to members 2/1 e-mail to members

26. The Launch Locally Now Available in all local areas ** Customizable ** Investment pilot in some local areas

27. What Exactly Are We Selling?

28. Staff Training

29. Modeling Spreadsheets

30. New Member Packet Welcome Letter Member Discount Code for Bookstore PurchasingPoint Reminder Resource Catalog Tell Me More Review & Improve (Minimum Practices Education) Whom to Contact Benefits (1-pager)

31. Resources! ACA Web Site (FAQs) Letter to Membership Member-Only Area Benefits (1-pager) ACA Fact Sheet Applications Membership Coupons Tell Me More PDC Resource Catalog Voice for Excellence CRM Reports Other Staff & Volunteers!

32. Benefits

33. Benefits

34. PDC

35. Resource Catalog

36. Voice for Excellence

37. ACA Fact Sheet

38. Post Cards & Labels

39. What Does Success Look Like? More programs serving campers at a higher level Increase number of camps / programs Increase number of customers Identify challenge points Identify success points Cross-geography support

40. QUESTIONS?

42. DRAFT OPERATING CODE, INTRODUCTION Kurt Podeszwa

43. FEBRUARY IN-PERSON MEETING Jani Brokaw

44. Review of Draft Meeting Points February Agenda President’s Report Affiliate & LCOL Task Force Reports Emerging Issues Discussion Growth strategies Work Operating Code Review and Approval Feedback and Ideas

45. Expectations of NCOL Members Prior to Meeting Connect with respective local councils and boards re: – Emerging issues facing local area – Emerging societal issues impacting youth and camp experience – Local priorities related to ACA’s growth strategies Review web pages for three growth strategies- be prepared to engage in discussions Review draft Operating Code

46. Logistics Overview for February Meeting – Jude Bevan Tuesday, February 12, 2013 8:30 am – 12pm., Hyatt Regency Dallas Two representatives from each local office Notify ACA regarding who is participating Questions, comments

47. RECAP AND CLOSING Kurt Podeszwa