1. @techconf #tech14

2. Published guidelines help maintain consistent editorial style and voice

3. @techconf #tech14 Editorial guidelines enable governance Why do we need a style guide? No one will refer to it anyway… How can we find the time to maintain a style guide? We have a guide that covers fonts, colors, logos, and “email.” (No hyphen.) What’s missing? Are there any style guides out there I can just use?

4. @techconf #tech14 Editorial guidelines must … Be easy to access –Content writers should be able to get to the guidelines while they’re writing –Integrated into the CMS? –Online, PDF, wiki, Word doc Be illustrated with examples –Cover bigger issues than “Is website one word?” Serve as both teacher and cop

5. @techconf #tech14 Editorial guidelines online

6. @techconf #tech14 Editorial guidelines illustrated with examples

7. @techconf #tech14 Editorial guidelines illustrated with examples

8. @techconf #tech14 Editorial guidelines serve as both teacher and cop

9. @techconf #tech14 Teacher and cop …

10. @techconf #tech14 Teacher and cop …

11. @techconf #tech14 ANA’s Online Editorial Style Guide Skimmable Consistent Searchable Legal

12. @techconf #tech14 How to use metrics to mediate conflicts

13. @techconf #tech14 Make metrics work for you Which metrics do you gather and regularly report on? Who has access to the data? What can it tell you about how your content and users behave? How can we use metrics to support web decision making? How can that inform content creators and resolve conflicts?

14. @techconf #tech14 Gathering Data Google Analytics http://google.com/analytics http://google.com/analytics Card Sort http://optimalworkshop.com/optimalsort.htm http://optimalworkshop.com/optimalsort.htm Task Completion http://www.intuitionhq.com/ http://www.intuitionhq.com/ Others http://on.mash.to/qoG1tQ http://on.mash.to/qoG1tQ

15. @techconf #tech14 Block a bad idea Content must serve a purpose A subject matter expert wants to post a guide on determining which vaccines a patient needs based on age and other factors - as a 30 page PDF

16. @techconf #tech14 Settle a dispute Web analytics reports are incontrovertible and neutral Marketing wants room in the main menu for the bookstore. They argue that Ethics can go under Practice, as that falls under the Nursing Practice department anyway.

17. @techconf #tech14 Update the right content

18. @techconf #tech14 Content governance resource list bit.ly/ZZzgmi

19. @techconf #tech14 Contact us Jessica Ek, Social Media Engagement Manager, American Nurses Association 301-628-5110 jessica.ek@gmail.com @WonkyBusker Leslie O’Flahavan, Principal, E-WRITE 301-989-9583 Leslie@ewriteonline.com @LeslieO