1. Lecture Overview Classical Conditioning Operant Conditioning Cognitive-Social Learning The Biology of Learning Using Conditioning & Learning Principles Using Conditioning & Learning Principles ©John Wiley & Sons, Inc. 2010

2. Introductory Definitions Learning: relatively permanent change in behavior or mental processes resulting from practice or experience Conditioning: process of learning associations between environmental stimuli & behavioral responses ©John Wiley & Sons, Inc. 2010

3. Classical Conditioning Ivan Pavlov Classical Conditioning: learning that occurs when a previously neutral stimulus (NS) is paired (associated) with an unconditioned stimulus (UCS) to elicit a conditioned response (CR) ©John Wiley & Sons, Inc. 2010

4. Pavlov’s Original Experiment ©John Wiley & Sons, Inc. 2010

5. Classical Conditioning--Key Terms Neutral Stimulus (NS): before conditioning doesn’t naturally elicit response of interest Unconditioned Stimulus (UCS): elicits UCR without prior conditioning Unconditioned Response (UCR): unlearned reaction to UCS occurring without prior conditioning ©John Wiley & Sons, Inc. 2010

6. Classical Conditioning--Key Terms (Continued) Conditioned Stimulus (CS): previously NS that, through repeated pairings with UCS, now causes a CR Conditioned Response (CR): learned reaction to a CS occurring because of prior repeated pairings with an UCS ©John Wiley & Sons, Inc. 2010

8. Pause & Reflect: Psychology at Work Why study psychology? It helps you understand & enjoy popular cartoons—like this one! ©John Wiley & Sons, Inc. 2010

9. Classical Conditioning (Continued) Conditioned Emotional Response (CER): emotional responses are classically conditioned to a previously neutral stimulus (NS) John B. Watson ©John Wiley & Sons, Inc. 2010

10. Watson & Rayner Created a CER— Little Albert’s Fear of Rats ©John Wiley & Sons, Inc. 2010

11. Six Basic Principles of Classical Conditioning ©John Wiley & Sons, Inc. 2010

12. Basic Principle—Acquisition and Conditioning Sequences : influenced by timing ©John Wiley & Sons, Inc. 2010

13. Basic Principle: Stimulus Generalization Stimulus Generalization: learned response to stimuli that are similar to the original conditioned stimuli (CS) Stimulus Discrimination: complements generalization; one learns to differentiate among similar stimuli. ©John Wiley & Sons, Inc. 2010

14. Extinction: gradual weakening or suppression of a previously conditioned response (CR) if no unconditioned stimulus (UCS) is presented Spontaneous Recovery: reappearance of a previously extinguished conditioned response (CR) ©John Wiley & Sons, Inc. 2010 Basic Principles—Extinction & Spontaneous Recovery

15. Extinction Vs. Spontaneous Recovery ©John Wiley & Sons, Inc. 2010

16. Basic Principles—Higher Order Conditioning Higher-Order Conditioning: neutral stimulus (NS) becomes a conditioned stimulus (CS) through repeated pairings with a previously conditioned stimulus (CS) ©John Wiley & Sons, Inc. 2010

17. Higher-Order Conditioning ©John Wiley & Sons, Inc. 2010

18. Operant Conditioning Operant Conditioning: learning in which voluntary responses are controlled by their consequences ©John Wiley & Sons, Inc. 2010

19. Operant Conditioning (Continued) Thorndike’s Contribution Law of Effect: probability of an action being repeated is strengthened when followed by a pleasant or satisfying consequence ©John Wiley & Sons, Inc. 2010

20. Operant Conditioning (Continued) B. F. Skinner: emphasized observable stimuli & responses ©John Wiley & Sons, Inc. 2010

21. Operant Conditioning’s Basic Principles Reinforcement: strengthening a response – Primary & secondary reinforcers – Positive & negative reinforcement ©John Wiley & Sons, Inc. 2010

22. Operant Conditioning’s Basic Principles (Continued) unlearned Primary Reinforcers: normally satisfy an unlearned biological need (e.g., food) learned Secondary Reinforcers: learned value (e.g., money, praise) ©John Wiley & Sons, Inc. 2010

23. Operant Conditioning’s Basic Principles (Continued) Positive Reinforcement: adding (or presenting) a stimulus, which strengthens a response & makes it more likely to recur (e.g., praise) ©John Wiley & Sons, Inc. 2010

24. Operant Conditioning’s Basic Principles (Continued) Negative Reinforcement: taking away (or removing) a stimulus that is aversive, which strengthens a response & makes it more likely to recur (e.g., headache removed after taking an aspirin); a rat presses a bar and a shock stops. ©John Wiley & Sons, Inc. 2010

25. Operant Conditioning’s Basic Principles (Continued) ©John Wiley & Sons, Inc. 2010

26. Operant Conditioning’s Basic Principles: Four Partial Schedules of Reinforcement 1.Continuous Reinforcement (CRF) 2.Fixed Ratio (FR): reinforcement occurs after a predetermined set of responses; the ratio (number or amount) is fixed (e.g. every two times rat bar presses, food appears). 3.Variable Ratio (VR): reinforcement occurs on average; the ratio (number or amount) varies, but averages two. ©John Wiley & Sons, Inc. 2010

27. Operant Conditioning’s Basic Principles: Four Partial Schedules (Continued) 3. Fixed Interval (FI): reinforcement occurs after a predetermined time has elapsed; the interval (time) is fixed (e.g., paycheck) 4.Variable Interval (VI): reinforcement occurs unpredictably; the interval (time) varies (e.g., pop quiz) ©John Wiley & Sons, Inc. 2010

28. Operant Conditioning’s Basic Principles: Four Partial Schedules (Continued) ©John Wiley & Sons, Inc. 2010

29. Operant Conditioning’s Basic Principles: Four Partial Schedules (Continued) ©John Wiley & Sons, Inc. 2010

30. Operant Conditioning’s Basic Principles (Continued) Shaping: reinforcement is delivered after successive approximations of the desired response ©John Wiley & Sons, Inc. 2010

31. Variable ratio Fixed Ratio Variable Interval Fixed Interval ©John Wiley & Sons, Inc. 2010

32. Operant Conditioning’s Basic Principles (Continued) Punishment: weakening a response – Positive and negative punishment ©John Wiley & Sons, Inc. 2010

33. Operant Conditioning’s Basic Principles (Continued) Positive Punishment: adding (or presenting) a stimulus that weakens a response & makes it less likely to recur (e.g., shouting at a child) ©John Wiley & Sons, Inc. 2010

34. Operant Conditioning’s Basic Principles (Continued) Negative Punishment: taking away (or removing) a stimulus that weakens a response & makes it less likely to recur; taking away a favorite toy from a child ©John Wiley & Sons, Inc. 2010

36. Cognitive-Social Learning Cognitive-Social Learning: emphasizes the roles of thinking & social learning in behavior ©John Wiley & Sons, Inc. 2010

37. Cognitive-Social Learning (Continued) Kohler’s chimps insight learning (sudden understanding of a problem that implies the solution). ©John Wiley & Sons, Inc. 2010

38. Cognitive-Social Learning (Continued) Tolman’s rats built a cognitive map (a mental image of a three-dimensional space). They also displayed latent learning (hidden learning that exists without behavioral signs). ©John Wiley & Sons, Inc. 2010

39. Cognitive-Social Learning (Continued) Observational Learning: learning new behaviors or information by watching & imitating others Bandura's Famous Bobo Doll study ©John Wiley & Sons, Inc. 2010

40. Cognitive-Social Learning (Continued) Observational Learning involves four processes: 1.Attention 2.Retention 3. Reproduction 4. Motivation ( from reinforcement) ©John Wiley & Sons, Inc. 2010

42. The Biology of Learning: Neuroscience & Learning General findings: Learning leads to new synaptic connections & alterations in many brain structures. The “Engram.” ©John Wiley & Sons, Inc. 2010

43. The Biology of Learning: Neuroscience & Learning Enriched vs deprived environments lead to biological changes in both behavior and mental processes. ©John Wiley & Sons, Inc. 2010

44. The Biology of Learning: Evolution & Learning Biological Preparedness: built-in (innate) readiness to form associations between certain stimuli & responses – Taste Aversion: classically conditioned, one trial learning: negative associations of food with illness ©John Wiley & Sons, Inc. 2010