1. MEDIA AND POPULAR CULTURE Krivulin Gleb

2. Begining  Till mid-1800s it took 5 month for a message to reach India from England  In 1870 it takes 5 hours for a such message

3. How we become a ZOMBIE  From 1941 life of people changed with advent of television

4. Mass Communication  Mass Media  One-way communication  Interpersonal Media  Two-way communication  Media as system of meaning

5. Media Ritual Events  Mass media allows million people in the world experience the same cultural products  Billion people watched World Cup soccer match between Argentina and Germany in 1990

6. Media Ritual Events  Mass media capture vast population and elicit collective excitement  Weddings Funerals as a traditional rituals  Contests  Conquests  Coronation  Tragedies