2.  Techniques and strategies developed to sell tickets to (or otherwise elicit payment for activities that amuse and involve us.  Leisure is broadly used to designate time not spent in a profession or occupation in pursuit of compensation, or in taking care of children, and the household.

3.  Leisure time in the US has been steadily increasing  Average work week has not changed dramatically  We package leisure in long weekends, extra vacation days vs. shortening the work week

4.  Increasing › Emergence of technology savvy teenage audiences › Increase in the entertainment demands of 18-34 yr olds › Continuation of spending on leisure among baby boomers

5.  9 th most profitable industry on the Fortune 500 › Dominated by 5 entertainment companies  Time Warner (publishing, media, films), Walt Disney Company(theme parks, media, filmed and recorded entertainment, resorts, merchandise), Bertelsmann(media), News Corporation (media, sports, film, tv) and Muruhan(media)  Revenues projected to rise from $90.9 billion to $110.1 in 2018

6.  Entertainment Revenue by Region

7.  Mediated Entertainment › Filmed Entertainment  Recorded Entertainment  Live Performances › Art › Concerts › Theatre  Destinations or Places › Vacation Activities  Sports, Gambling  Books, Magazines, Novels  Collectibles  Video games

8.  Great % of disposable income spent here  Unique approaches to marketing these products/services  Prosperous economy shows tremendous growth potential  Advances in technology – video games, Internet  Increasing importance of leisure time › Ex: Europe vs. U.S. vacation time

9. Summer was critical this year.. No Avengers, Pixar, Katniss Guardians of the Galaxy only possible $300M film Box office down significantly compared to 2014 June down 16% July failed to reach $1b 1 ST time in 12 yrs Best major studio release 2014 and riskiest

10.  $3.77B 2014  $4.85B 2013 › Decrease of 22.2% › Lowest total box office since 2005; adjusted for inflation lowest since 1992 › What happened to R-rated comedies and horror films? › Tom Cruise great reviews but …

11.  What happened to the blockbusters? › Guardians of the Galaxy #1 at $274.6M; Iron Man 3 hit $409M and Man of Steel and Despicable Me 2 also beat Guardians.

12. What About Star Power? What Went Wrong?  Not a factor unless you are Angelina Jolie or Scarlett Johannson  Tom Cruise, Adam Sandler, Duane Johnson, Sylvester Stallone all disappointed.  Guardians and Transformers not dependent on stars.  Better Movies and Audiences will come  Advance Word and Reviews mattered › Remember, it has to be worth the effort to leave the house!  Where were the kids and teens? Bad advance buzz on The Giver and If I Stay. The Fault is in Our Stars only teen film over $100M

13.  Cannibalization weekend after weekend  Falling youth market  Summer season expanding to seek better weekend openings  Franchise fatigue? Transformers, Planet of the Apes, Expendables, Teenage Mutant Ninja Turtles › Sin City down 78% from original

15. DVD Sales 2013 Sales dropped 8% Some Bright Spots! Frozen broke Amazon preorder records and has done more than a $1B at the box office. #1 animated movie of all time Top Seller 2013 Twilight Breaking Dawn 2 (units) at 4.89M copies $72 M

16. Strategies to improve sales? Rentals too easy and cheap! Profits in sales (not rentals) Cut out bonus features from rentals offer 2 discs with BlueRay Grow BluRay market – cut prices and increase diffusion of innovation 3B units to 8 billion units in 2009

17.  First Sale Doctrine - retailers have the right to rent any legally purchased copy of a movie.  Video stores could go buy copies of movies with these extras at Wal-Mart or Best Buy and then rent them to consumers!

18.  Recession – yet rental revenue virtually same over last year  Content and Quality of films offered  Digital Downloads  Transition to High Def – Blue Ray  For the first time since 2002 – more consumers went to the theater than rented or purchased DVDs

19.  What is play and how does a more advanced society experience greater levels of play?  What is the value of play?  Role of hedonism?

20. › Set apart from reality and provides interludes from work › It is voluntary › Limited in locality and duration › Governed by rules › Has a sense of persistent social community › Promotes a sense of secrecy › Is a scared and profound activity

21.  Play is pleasure  Work is reality and production  Playing Games › Games of competition and chance

22.  Live Performances  Destinations and Places  Attractions and Themed Venues  Mediated Entertainment › TV › Movies › Celebrities  Well known through media exposure  Well known for accomplishment  Accidental celebrities Sarah Palin’s daughter

23.  How has technology impacted the industry? › The shift from mass entertainment to personal entertainment  Silent movies and live plays to iPods and video games › Prepackaged entertainment to self-generated › Entertainment experiences have shifted from episodic to persistent › Shift from virtual experiences to embedded experiences  Cell phone music and movies

24.  Internet › Blogs as promotion and feedback › Increased usage competes with other mediated forms of entertainment › Gaming technology is cost efficient (1/20 of cost of film product) and highly lucrative  Changes interactive role of play and reach of play › Podcasting  Affordable, prolific (12 million people listen)  Competes with traditional radio

25.  Childhood obesity  Violence  Sexual Content  Age Appropriateness › Example Grand Theft Auto

26. Global Message TV Theme Parks Film, Cruises Theatre Local Message Standardized Content Customized Content